Senior Director of Regional Marketing

4 days ago

Bellevue, Washington, United States Freshworks Full time
Job Description

Freshworks, a leading provider of cloud-based software solutions, is seeking a seasoned marketing professional to lead our regional marketing efforts in North America.

The ideal candidate will have a proven track record of driving regional marketing strategies and teams, with a strong understanding of the customer/prospect journey and experience in pipeline generating programs, campaigns, digital, and Account-Based Marketing (ABM).

Key Responsibilities:

  • Lead Regional Marketing Execution: Develop and execute regional marketing strategies to drive pipeline growth and improve funnel conversion.
  • Provide Leadership and Direction: Mentor and lead our North America Field Marketing team to meet objectives and enable the sales organization to deliver successful business results.
  • Collaborate with Cross-Functional Teams: Work closely with sales, business development, and customer success leaders to ensure strong execution and results.
  • Develop Targeted Marketing Programs: Own strategy, development, and execution of targeted marketing programs, including demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing.
  • Manage Budgets and Investments: Manage budgets, investment models, track and measure all marketing programs, and utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.

Requirements:

  • 15+ years of experience in Cloud/SaaS enterprise application marketing (B2B)
  • Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue for the business
  • Proven ability and experience to direct internal stakeholders - field leaders and executives - on value proposition for field marketing efforts, while gaining insights and consultation on needs of the field
  • Deep understanding of Account-Based Marketing vs. Demand Generation at scale and when to execute what
  • Experienced people manager - able to balance offering strategic, long-term direction while demonstrating a willingness to roll up their sleeves on day-to-day needs as they arise
  • Strong Field and Partner Marketing background with solid experience in Digital Marketing
  • Confidence in budgeting, forecasting, modeling, waterfall, and conversion rate analysis
  • Experience in going to market through partners is a strong plus
  • Solid capabilities in working with diverse teams to implement global marketing priorities in the role

Freshworks offers a competitive compensation package, including a salary range of $213,300-$306,590, as well as a comprehensive benefits package, including medical, dental, vision, disability, and life insurance, flexible time off, commuter benefits, and wellness benefits.

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