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Senior Brand Marketing Manager

2 months ago

Bellevue, Washington, United States ArenaNet Full time
Job Description

ArenaNet is seeking a highly skilled Senior Brand Manager to lead the go-to-market strategy for our upcoming project. As a key member of our marketing team, you will be responsible for developing and implementing measurable brand communication strategies that drive consumer awareness, boost user acquisition, retain loyal players, and optimize monetization.

Key Responsibilities:

  • Develop and implement brand communication strategies that align with our company's big-picture goals.
  • Collaborate with leadership, internal teams, external partners, and HQ to drive brand vision, identity, positioning, and key messaging.
  • Create key marketing assets such as logos, style guides, trailers, websites, and promotional merchandise.
  • Manage marketing forecasting, budget, and spending to optimize ROI and performance.
  • Lead solution-driven thinking in collaboration with publishing and internal teams.
  • Develop, coordinate, and optimize marketing plans across multiple channels (owned, earned, and paid media).
  • Facilitate cross-functional collaboration with key stakeholders, including HQ partners, Production/Development, Corporate Planning, Commerce, Business Intelligence, Legal, Finance, Creative Development, Web, CRM, Public Relations, Content Marketing, and Executive Leadership.
  • Use data and insights to refine marketing strategies, track campaign performance, and recommend actionable improvements.
  • Continuously optimize brand and marketing strategies based on campaign performance and data-driven insights.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field (or equivalent experience).
  • 5+ years of experience in product marketing, brand strategy, or campaign management; 7 years preferred.
  • AAA gaming industry experience highly preferred.
  • Console and cross-platform experience strongly preferred.
  • Expertise in developing brand and marketing strategies.
  • Strong communication skills with the ability to present to executives.
  • Proven ability to identify target audiences and create impactful campaigns.
  • Deep understanding of the full marketing mix.
  • Strong problem-solving skills, merging data insights with creative thinking.
  • Analytical mindset with proficiency in data-driven decision-making.
  • Experience collaborating with cross-functional teams and managing external agencies.
  • Budget management expertise and strong ROI-focused mindset.
  • Knowledge of the latest marketing trends and best practices.