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Director, Consumer Base Marketing and Operations

2 months ago

Bellevue, Washington, United States Disability Solutions Full time
About the Role

We are seeking a highly skilled and experienced Director to lead our Consumer Base Marketing and Operations team. As a key member of our executive team, you will be responsible for developing and executing a comprehensive customer marketing strategy that spans the entire customer lifecycle, from onboarding to advocacy.

Key Responsibilities
  • Develop and Execute Customer Marketing Strategy: Define overall base marketing strategy, including program planning, customer engagement and contact strategy, audience specific positioning and messaging, base enablement of Un-carrier moves, NPI and new product launches to support QGP commercial outcomes (nets, ARPU) as well as customer sentiment (NPS, opt out rate, engagement metrics).
  • Lead Cross-Functional Teams: Collaborate with cross-functional teams to align customer marketing initiatives with overall business goals and strategies.
  • Manage Resources: Manage and allocate resources effectively to achieve business results.
  • Develop Customer Marketing Programs: Develop customer marketing programs, including email marketing, content marketing, social media marketing, and events.
  • Monitor and Optimize: Continuously monitor and optimize customer marketing programs to improve performance and achieve business objectives.
Requirements
  • 10+ Years of Experience: 10+ years of experience in consumer marketing, with proven success leading consumer marketing strategies and programs.
  • Strong Analytical Skills: Strong analytical skills and experience using data to inform marketing strategies.
  • Leadership Skills: Strong leadership skills, with the ability to motivate and mentor people.
  • Education: Bachelor's Degree in marketing, business, or a related field.
About Us

Disability Solutions is a leading provider of innovative solutions for individuals with disabilities. We are committed to excellence and innovation, and we are seeking a talented individual to join our team as a Director of Consumer Base Marketing and Operations.