Senior Vice President of Foodservice Marketing

4 weeks ago

Phoenix, United States Shamrock Foods Company Full time

Summary: The Senior Vice President of Foodservice Marketing will be responsible for driving the marketing vision, strategy, and execution across our foodservice customer segments. This role focuses on enhancing customer experience, spurring demand, and fostering customer engagement, loyalty, and growth. The SVP will lead the marketing and development of our proprietary brands, will organize engagement events with customers and employees, and will lead teams focused on marketing operations and revenue generation.Essential Duties:This position is not remote and is based in Phoenix, Arizona.Develop and execute long-term marketing strategies aligned with business objectives.Develop and implement comprehensive go-to-market strategies tailored to different customer segments.Identify and target key customer segments to maximize market penetration and revenue growth.Oversee the development and growth of eBrands, ensuring alignment with overall marketing strategy, and drive brand awareness through innovative digital marketing tactics.Collaborate with cross-functional teams to ensure alignment and execution of go-to-market plans.Develop and execute customer engagement strategies to drive loyalty, retention, and acquisition, including implementing loyalty programs and other customer-centric initiatives to increase customer lifetime value.Design and implement strategies to enhance customer experience across all touchpoints, utilizing customer feedback and data.Lead and mentor teams focused on marketing operations, revenue generation, fostering a collaborative and high-performance culture.Oversee performance reporting and analytics to measure the effectiveness of marketing initiatives, providing regular updates to executive leadership.Utilize data analytics to inform marketing strategies and decision-making, monitoring key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.Ensure effective resource allocation and team alignment with organizational goals.Build and maintain strong relationships with suppliers to drive revenue generation opportunities and explore new partnerships.Collaborate with sales teams to align marketing efforts with sales objectives and targets.Manage content creation and media channel innovation to enhance demand management.Drive customer engagement through voice of customer initiatives and the development of marketing communication campaigns for brands like Shamrock Foods & FSW Brand.Manage branch marketing, vendor fairs, and programs like Emerald Club, developing promotions and incentives to drive sales activation.Plan and execute events such as EXPO, Crave Showcases, and customer trips to engage and promote products.Coordinate strategy and planning, performance reporting, and marketing finance, ensuring alignment with business objectives.Other duties may be assignedQualifications:Bachelor's degree in Marketing, Business Administration, or a related field10+ years of experience in foodservice marketing or related, with a track record of success in leadership roles.Strong strategic thinking and analytical skills.Proven ability to develop and execute comprehensive marketing strategies.Excellent leadership and team management skills.Strong understanding of digital marketing, e-commerce, and customer engagement strategies.Exceptional communication and interpersonal skillsMust be flexible and willing to work the demands of the department which are subject to evenings, weekends, and holidaysCorporate Summary:At Shamrock Foods Company, people come first
our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.Our Mission: At Shamrock Foods Company, we live by our founding family s motto to
treat associates like family and customers like friends. Why work for us?Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy. That s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck. And it doesn t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, wellness programs, and much moreEqual Opportunity EmployerAt Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c)

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