Vice President of Property Marketing

3 months ago

Phoenix, United States RPM Living Full time

Overview

Looking for something different? We ARE that something different at RPM Living.

Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...we show you the way to success.


The position: The Vice President of Property Marketing is responsible for the management, performance, and strategic alignment of the national property marketing team. This position directly influences the level of service and support the national property marketing team provides to our clients and operators. A minimum of 10 years in the multi-family housing industry and/or marketing related field. Bachelor’s degree in marketing, communications, or related field. The position requires a strong background in senior-level, VP positions and/or demonstrated superior performance within a similar role in Property Marketing.


**This role can be based in Phoenix, AZ or Austin, TX


Responsibilities

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


• Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership.

• Oversee a team of marketing experts responsible for the strategic plan and optimal marketing mix across channels to leverage the highest propensity for lease conversions for the RPM portfolio.

• Drive consistency of the customer experience across all regions and all clients related to marketing support.


Business Intelligence

• Deliver deep insight on marketing performance and ROI across the organization and structured portfolios.

• In partnership with our BI team, set and maintain a high standard of analytic rigor in constructing robust insights to drive and support bodies of work, facilitate dialogue and inform strategy.


Strategic Leadership

• Drive occupancy and ROI by providing support, guidance and direction in the development and implementation of marketing and branding programs for all property verticals.

• Collaborate with internal teams, particularly Operations, Revenue Management, L&D, Central Services, and IT to develop new innovative solutions that help achieve company, department and property goals.

• Collaborate and support integration of marketing and sales efforts. Leveraging consumer insights knowledge and apply expertise to sales tactics.

• Closely partner with the performance team to develop relevant training materials that directly support sales efforts with an angle of marketing strategy

• Develop and maintain partnerships with board members, executive leadership, operations, and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.

• Work closely with senior leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings, and implications, and to move property marketing efforts (and ultimately the organization) towards action.

• Own, plan, delegate, execute, and synthesize bodies of strategy work related to operational-property marketing support, maintaining a solid understanding of the “Big Picture” while digging deep into the details of individual bodies of work/initiatives.

• Define the portfolio-level strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance.

• Consult with creative, marketing managers, interactive, and public relations – ensuring objectives are clearly understood, and deadlines met.

• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.


Client Relations / Business Development

• Ensure client relations are positive and stable with high-touch engagement as needed.

• Participate to a high-degree in business development; material preparation, in-person and virtual pitch meetings and client presentations.

• Travel

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