Business Development Assistant

1 week ago

Buffalo, United States Lactalis American Group Full time

Description Lactalis American Group is currently seeking candidates to join our Ingredients Team in Buffalo, NY. Lactalis, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to nurturing the future by providing healthy and delicious dairy products that bring people together every day. We produce award-winning dairy products that bring people together every day. We offer an enviable range of dairy brands including Galbani, Prsident, Kraft Natural Cheese, Cracker Barrel, Black Diamond, Parmalat, Siggi s, and Stonyfield Organic in addition to several brands imported from our affiliates in Europe. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do. We are dedicated to building a safe, diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you re excited about this role but your past experience doesn t align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY, your PASSION, and your EXPERTISE  You may be just the perfect candidate for this or other roles within our company.  Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.  From your PASSION to oursThe Business Development Assistant with help the Lactalis Ingredients team to support and develop the sales of Pronativ specialty protein via the entrepreneurial initiative of launching new retail brand. Additionally, there will be a responsibility to help develop the entire ingredients portfolio.From your EXPERTISE to oursKey responsibilities for this position include:Sampling Program and Sales Activation Support- Activate sales and analyze ROI within the different channels by leveraging the 3 activation pillars below Events: Manage event planning: pre-during and post and assess ROI o Research and reach out to Event coordinators Event types include trade shows, athletic events, grassroots eventso Select and coordinate Events attendanceo Leverage all relationships and communication platforms to optimize event presence o Manage all aspects of logistics as it relates to events (i.e. booking booths, sending and returning materials, coordinating travel, etc.)Brand Educators: Manage brand educators o Research and reach out to Brand Educators o Select and on-board Brand Educators, continually maintain accurate records of partnershipso Collect and coordinate content and activations by managing brand educatorso Leverage all relationships and communication platforms to optimize their engagemento Manage logistics of brand educator relations (i.e. sending swag, product, tracking coupon codes, etc.)Sales Activation Supporto Create presentation and marketing materials that support any sales effortso Coordinate procurement and distribution of POS materialso Support retail relationships in conjunction with teamMarketing initiatives - Optimize communication platforms to activate sales within the different channels (grass root sales, website sales, Amazon platform): o Digital (social media (organic and paid), website, direct email marketing, e-commerce platforms including Amazon listing and store)o On site (sampling & activation points of sales)o PR and relation community programs - Competitor brand research - Brainstorming creative problem-solving solutions- Providing feedback and aiding in the development of brand assets- Gather consumers feedback (ex: online survey)- Work in tandem with internal and external partners to facilitate any marketing initiative - Creating marketing assetso Assisting in creation of marketing materials sales deck, created flyers and labels, digital assets (website, social media)o Working with the graphic design team to optimize assets by providing team feedbacko Creation of PowerPoint presentations (of sample plans, social media strategy, influencer programs)o Marketing Brief & 1st draft of creative assets; Layout and copywriting of creative assets (ie flyer, coupons)- Responsible for understanding the full portfolio of Lactalis Ingredients and maintaining constant communication with France regarding internal and external promotion- Responsible for updating all marketing materials for LAG IngredientsProject Management - Digital Writing introductory and follow up emails: introduction self, the company, the brand and the purpose- Explaining the project/brand via email and / or in person- Researching and reaching out to vendors- external partners, for marketing services, for packaging and marketing materials - Execution and organization of the plan - Team meetings: presenting & leading - Work collaboratively with corporate partners including accounting, customer service, logistics and shipping, product development. - Support new product development, rebranding efforts, and website maintenance 

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