Marketing Specialist

3 weeks ago

Cleveland, United States HW&Co. Full time

HW&Co. is a public accounting and consulting firm with around 150 people across five locations in Cleveland, Columbus, and Mansfield. We provide comprehensive business advisory and financial services in auditing and assurance, healthcare, private business advisory, revenue cycle, and tax. Our clients include agribusiness, manufacturing, and privately held companies to name a few, and our specialties lie within healthcare and non-profit clientele.

Job Description -

HW&Co. is currently seeking a Marketing Specialist to join our team and report to the Marketing Director. This role focuses on executing digital marketing tasks to support our business growth objectives, enhance our brand presence, and attract new clients. The ideal candidate will have a strong background in digital marketing and a keen eye for detail. This position is mainly on-site at the Woodmere location.

Job Responsibilities -

Support the Firm's mission and values by exhibiting the following behaviors:

  • accountability, collaboration, excellence, innovation
Become familiar with the Firm's policies and procedures

Perform the following marketing duties:
  • Assist the development and implementation of digital marketing strategies
  • Analyze and monitor digital marketing performance metrics to measure the effectiveness of campaigns and strategies
  • Create and manage engaging content for various digital channels, including website, social media (Facebook, Instagram, LinkedIn, and YouTube), email campaigns, and blogs
  • Maintain the CRM database
  • Maintain and update the Firm website to ensure content is current and reflects our brand messaging
  • Collaborate with other internal teams to develop marketing materials that align with our business goals
  • Support the coordination and execution of client/marketing events, seminars, and webinars
Perform other duties as assigned

Job Qualifications -
  • 3-5 years of marketing experience within a professional setting (B2B is preferred)
  • Bachelor's degree in business, communications, and/or marketing, or a comparable level of education and experience
  • Detail-oriented with a passion for accuracy and strong organizational skills
  • Experience with business writing, managing/reporting for social media platforms, and updating a company website
  • Great verbal and written communication skills including content creation, editing, and writing
  • Social media savvy - Be familiar with the most current social media platforms and their effectiveness in promoting services to targeted audiences
  • The ability to interact with clients and employees of all levels of the Firm, and manage multiple projects simultaneously
  • Experience with CRM software (HubSpot is preferred)
  • Expert in Microsoft Office
  • Working knowledge of Adobe InDesign and Photoshop
  • Proficient in digital marketing platforms and tools (Canva, email marketing software, Google Analytics, SEO tools, and WordPress)
Benefits -
  • Competitive wages
  • CPA incentives for accountants - additional paid time off, Becker partnership, bonus program, celebration upon passing, exam cost reimbursement, success cohort
  • "Dress for Your Day"
  • Excellent health and life insurance programs
  • Flex hours and hybrid schedules
  • Generous paid time off
  • Performance bonus and referral bonus programs
  • 401k and profit sharing
Perks (some vary by office location) -
  • Busy season recognition initiatives - catered meals, "Employees Who Change Everything", post-busy season appreciation party, "Weekend Away" + stipend
  • Health & wellness - Motion Connected, on-site workout facility, sports tournaments, standing desks
  • Other - cell phone reimbursement, company SWAG, covered parking and on-site car wash, on-site dining and shopping
  • Team celebrations and events - "Approved Time Off" days, employee certification and firm award celebrations, firm-wide and holiday parties, "FUN Committee"
Diversity Statement -

We are an equal opportunity employer and prohibit discrimination and harassment of any type without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

Our commitment to diversity, equity, and inclusion is shown throughout the work we do for our clients and in our offices. We believe that different backgrounds and ideas help individuals and teams thrive, lead to a positive work environment, and strengthen relationships.

Working Conditions -
  • Office locations in Woodmere, Willoughby, Westerville, Middleburg Heights, and Mansfield
  • Overtime hours required for client-serving roles (especially during the months of January through April) #LI-Hybrid

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