Marketing Communications Specialist

3 weeks ago

Cleveland, United States Lincoln Electric Full time

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 11,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries. Location: Euclid - 22801 - Cleveland , OH , United States (US) Employment Status: Salary Full-Time Function: Marketing Req ID: 24775 PURPOSE: As a Marketing Communications Specialist, you'll be at the forefront of our marketing efforts, creating impactful content and product marketing campaigns that drive brand awareness, engages customers, and generates leads. You'll collaborate with cross-functional teams to develop and execute integrated marketing campaigns that resonate with our B2B and B2C audiences, ultimately driving business growth and success. JOB DESCRIPTION (DUTIES AND RESPONSIBILITIES) Develop and execute product marketing campaigns that align with our business objectives and target audience. Create engaging content for various channels, including website copy, product literature, email campaigns, social media, whitepapers, case studies, and more. Collaborate with the product management team to develop compelling messaging and storytelling that differentiates our brand and resonates with both B2B and B2C audiences. Conduct market research and customer analysis to understand industry trends, competitive landscape, and customer needs, using insights to inform content strategy. Manage marketing projects to ensure consistent, timely delivery of high-quality content for new product launches and mature product promotion. Optimize content for SEO and SEM to improve search rankings and drive organic traffic to our digital properties. Track and analyze content performance metrics, using data to inform content optimization and drive continuous improvement. Stay abreast of emerging trends, technologies, and best practices in content marketing, sharing insights and recommendations with the team. Assumes additional responsibilities as needed or directed in support of the Company’s 2025 Strategy. BASIC REQUIREMENTS Bachelor's degree in Marketing, Communications, Journalism, or a related field. 3+ years of experience in product marketing, with a strong focus on creating content for both B2B and B2C audiences. 5+ years of experience in product marketing, with a strong focus on creating content for both B2B and B2C audiences. Understanding of welding industry, Industrial markets, and/or distribution channels a plus. Exceptional writing and editing skills, with the ability to craft clear, compelling, and persuasive content that resonates with target audiences. Proven track record of developing and executing successful product marketing campaigns, with tangible results in driving brand awareness, engagement, and lead generation. Strong understanding of digital marketing, SEO, PPC, and content marketing best practices. Proficiency in content management systems (CMS), email marketing platforms, and social media management tools. Analytical mindset with the ability to interpret data and metrics to measure content performance and inform optimization strategies. Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. Creative thinker with a passion for storytelling and innovation, capable of generating fresh ideas and turning them into compelling content. Application Process: If you're a passionate and creative Marketing Communications Specialist looking to make a difference within a global-leading industrial company - we want to hear from you Please submit your resume, along with a portfolio showcasing your writing samples and examples of successful content campaigns you've worked on. Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law. #J-18808-Ljbffr

  • Field Marketing Specialist

    3 weeks ago

    Cleveland, United States Leomhann Enterprises Full time

    Company Description Leomhann Enterprises, a consulting firm based in Cleveland, Ohio, specializes in b2b/b2c sales, market growth, and consulting for telecommunication companies. The company values teamwork, personal and professional development, and innovation. With plans for significant expansion, Leomhann Enterprises offers exciting opportunities for...

  • Field Marketing Specialist

    3 weeks ago

    Cleveland, United States Leomhann Enterprises Full time

    Company Description Leomhann Enterprises, a consulting firm based in Cleveland, Ohio, specializes in b2b/b2c sales, market growth, and consulting for telecommunication companies. The company values teamwork, personal and professional development, and innovation. With plans for significant expansion, Leomhann Enterprises offers exciting opportunities for...

  • Visual Communication Specialist

    2 weeks ago

    Cleveland, Ohio, United States Mazzella Companies Full time

    Job OverviewVisual Communication SpecialistThe Visual Communication Specialist will be integral to the Marketing Division, responsible for crafting visually engaging graphics for a diverse range of marketing and communication initiatives. This role demands a high degree of creativity, meticulous attention to detail, and the capability to independently manage...

  • Outreach and Marketing Specialist

    2 weeks ago

    Cleveland, Ohio, United States New Avenues to Independence, Inc. Full time

    Community Relations Specialist at New Avenues to Independence, Inc.Overview:New Avenues to Independence, Inc. is on the lookout for a committed Community Relations Specialist who is eager to contribute positively to the lives of individuals with disabilities. If you are passionate about community service and have exceptional communication and networking...

  • Marketing Coordinator

    3 days ago

    Cleveland, Ohio, United States Allied Global Marketing Full time

    About the RoleWe are seeking a highly motivated and organized Marketing Coordinator to join our team at Allied Global Marketing. As a Marketing Coordinator, you will play a key role in supporting our Account Executives in the creation and execution of innovative campaigns for clients in the entertainment/lifestyle industry.ResponsibilitiesMarketing &...

  • Brand & Communications Specialist (Kanopy)

    2 months ago

    Cleveland, United States OverDrive Full time

    Description This position will require you to be in Cleveland, OHWe are in a hybrid schedule, 2 days on campus and 3 days WFH The Brand & Communications Specialist aids in the development and execution of quality written and visual communications to support Kanopy's brand initiatives and messaging across a range of digital and print outlets. The specialist...

  • Marketing Product Specialist

    2 weeks ago

    Cleveland, Ohio, United States Current Lighting Full time

    Role Overview:The Product Marketing Specialist plays a crucial role in enhancing our commercial, industrial, city, and specialty applications through advanced lighting solutions and intelligent controls. Collaborating with our partners, we strive to deliver optimal outcomes for our clients. At Current, we embody our core values:Bold in Action: We foster...

  • Demand Generation Marketing Specialist

    2 months ago

    Cleveland, United States Formerra LLC Full time

    Job DescriptionJob DescriptionDemand Generation Marketing SpecialistRole OverviewFormerra’s Demand Generation Marketing Specialist will plan, develop and execute targeted strategies to yield high-quality leads and enhance brand visibility, expanding the company's reach and driving revenue growth. The Marketing Specialist will leverage research and...

  • Demand Generation Marketing Specialist

    2 months ago

    Cleveland, United States Formerra LLC Full time

    Job DescriptionJob DescriptionDemand Generation Marketing SpecialistRole OverviewFormerra’s Demand Generation Marketing Specialist will plan, develop and execute targeted strategies to yield high-quality leads and enhance brand visibility, expanding the company's reach and driving revenue growth. The Marketing Specialist will leverage research and...

  • Marketing Outreach Specialist

    2 weeks ago

    Cleveland, Ohio, United States Andersen Full time

    Position Overview:Join our dynamic team as a Marketing Outreach Specialist. At Renewal by Andersen, we are dedicated to enhancing the lives of homeowners and contributing positively to our communities.Role Summary:We are seeking a motivated and collaborative individual to join us in the greater Cleveland area. As a Marketing Outreach Specialist, you will...

  • Marketing Product Specialist

    2 weeks ago

    Cleveland, Ohio, United States Current Lighting Full time

    Role Overview:The Product Marketing Specialist plays a pivotal role in enhancing the commercial, industrial, city, and specialty applications through innovative lighting solutions and intelligent control systems. Collaborating with our partners, we strive to deliver optimal outcomes for our clientele.At Current, we uphold our core Values:Bold in Action: We...

  • Communications & Marketing Manager

    1 week ago

    Cleveland, United States NOACA Full time

    The Communications and Marketing Manager position resides in the NOACA's Division of Public Affairs and reports to the Director of Public Affairs. The position has responsibility for the major marketing outputs and communication functions of the Agency which include but are not limited to: coordination of media relations (including earned media strategies),...

  • SEO ( Search Engine Optimization ) Specialist - Automotive

    4 weeks ago

    Cleveland, United States Make & Model Marketing Full time $55,000 - $65,000

    Job DescriptionJob DescriptionSearch Engine Optimization SpecialistMake & Model Marketing is looking for a search engine optimization specialist to join our team. This position involves bringing great ideas and strategies to the table and executing them to bring quality traffic to our client's websites and increase their ROI. Our clients are automotive...

  • Communications & Marketing Manager

    1 month ago

    Cleveland, United States NOACA Full time

    The Communications and Marketing Coordinator is a member of the Public Affairs division, reporting to the Director of Public Affairs. The position works to implement brand management, marketing, communications, public relations, advertising and promotional strategy for the organization. Job Duties and Responsibilities Effectively communicate with a wide...

  • Communications & Marketing Manager

    2 weeks ago

    Cleveland, United States The Ladders Full time

    The Communications and Marketing Coordinator is a member of the Public Affairs division, reporting to the Director of Public Affairs. The position works to implement brand management, marketing, communications, public relations, advertising and promotional strategy for the organization. Job Duties and Responsibilities Effectively communicate with a wide...

  • Marketing Communications Intern

    2 weeks ago

    Cleveland, Ohio, United States Parker Hannifin Corporation Full time

    Position Overview:As a Marketing Communications Intern, you will have the opportunity to work with a dynamic team at Parker Hannifin Corporation, a leader in motion and control technologies. This role is designed for individuals who are eager to learn and contribute to various marketing initiatives.Key Responsibilities:Participate in the development of...

  • Communications Marketing Coordinator

    5 months ago

    Cleveland, Ohio, United States NOACA Full time

    The Communications and Marketing Coordinator is a member of the Public Affairs division, reporting to the Director of Public Affairs. The position works to implement brand management, marketing, communications, public relations, advertising and promotional strategy for the organization.Job Duties and ResponsibilitiesEffectively communicate with a wide range...

  • Marketing Specialist

    3 weeks ago

    Cleveland, United States HW&Co. Full time

    HW&Co. is a public accounting and consulting firm with around 150 people across five locations in Cleveland, Columbus, and Mansfield. We provide comprehensive business advisory and financial services in auditing and assurance, healthcare, private business advisory, revenue cycle, and tax. Our clients include agribusiness, manufacturing, and privately held...

  • Communications & Marketing Manager

    6 days ago

    Cleveland, United States NOACA Full time

    ORGANIZATION The Northeast Ohio Areawide Coordinating Agency (NOACA) is a regional planning agency that serves greater Cleveland. As the region's Metropolitan Planning Organization and Areawide Water Quality Management Agency, NOACA conducts transportation and environmental planning for a five-county region that is home to 2.1 million people and includes the...

  • Marketing and Communications Coordinator

    3 days ago

    Cleveland, Ohio, United States Aeg Worldwide Inc Full time

    About the RoleAEG Worldwide Inc is seeking a highly skilled and motivated Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for developing and implementing marketing strategies to promote our events and venues.Key ResponsibilitiesMarketing and Promotion: Develop and execute marketing plans to promote AEG Presents...