SEO ( Search Engine Optimization ) Specialist - Automotive

4 weeks ago


Cleveland, United States Make & Model Marketing Full time $55,000 - $65,000
Job DescriptionJob Description

Search Engine Optimization Specialist

Make & Model Marketing is looking for a search engine optimization specialist to join our team. This position involves bringing great ideas and strategies to the table and executing them to bring quality traffic to our client's websites and increase their ROI. Our clients are automotive dealerships looking to increase the amount of car shoppers on their websites and increase the number of leads they receive. The ideal candidate is skilled at finding opportunities for growth through analytics analysis, keyword research, competitive analysis, content creation, and link building.

Requirements:

  • Strong background in SEO
  • Ability to execute SEO strategies
  • Understanding of content marketing and conversion rate optimization
  • Proficient in Google Analytics and Google Search Console
  • Comfortable using SEO tools like Moz, Ahrefs, SEMrush, Screaming Frog
  • Familiarity with HTML & CSS
  • Comfortable using website backend tools and CMS
  • Proficient in Microsoft Office and Google Apps (Docs, Sheets, Slides)

Responsibilities:

  • Utilizing your skills as an SEO to create and execute strategies to drive more organic traffic to client's websites
  • Working with a team of content writers, developers, and graphic designers to optimize websites
  • Measuring the effectiveness of your strategies by reporting from data sources and our in-house reporting methods
  • Tracking, monitoring, and reporting changes in traffic, trends, links, leads, and keyword rankings
  • Keeping your skills and knowledge up to date through continual training

The Ideal Candidate Would Be:

  • Willing to learn quickly and ask questions
  • Willing to learn the automotive industry and about all facets of digital marketing
  • Able to bring ideas to the table and execute them with our team
  • Able to stay organized and work with our co-founders to meet deadlines & prioritize projects
  • A good collaborator with our team members
  • Passionate about digital marketing

Benefits of Working at Make & Model Marketing

  • Medical, Dental, & Vision Insurance (Employer pays 50% of premiums for employee/spouse/family/partners)
  • Simple IRA + 3% Matching
  • 10 Paid Time Off Days (plus your birthday) in Year 1 + Additional PTO earned with seniority
  • Paid Holidays
  • Flexible Work Hours
  • Continuous Training Opportunities such as access to professional development platforms and trips to industry conferences
Company DescriptionMake & Model Marketing is an automotive digital marketing agency here to help you navigate the ever-changing world of digital marketing. Our company was founded on the idea that dealerships can do better than cookie-cutter strategies and vendors. Founded by two automotive industry veterans who have spent their entire lives working in the car business, Make & Model Marketing will get your dealership maximum visibility to online vehicle shoppers.

We pride ourselves on being a genuine marketing partner that will help you build strategies that truly grow your business.Company DescriptionMake & Model Marketing is an automotive digital marketing agency here to help you navigate the ever-changing world of digital marketing. Our company was founded on the idea that dealerships can do better than cookie-cutter strategies and vendors. Founded by two automotive industry veterans who have spent their entire lives working in the car business, Make & Model Marketing will get your dealership maximum visibility to online vehicle shoppers.\r
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We pride ourselves on being a genuine marketing partner that will help you build strategies that truly grow your business.

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