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Senior Manager, Integrated Marketing Analytics

2 months ago


California, United States EPM Scientific Full time

Director of Omnichannel Marketing Insights

Location: San Francisco, CA (On-site)

A distinguished mid-sized pharmaceutical organization specializing in Oncology is in search of a professional to spearhead vital analyses utilizing secondary data to assess product launch effectiveness, digital marketing success, resource distribution, and comprehensive omnichannel reporting within their Commercial division. This role is pivotal, collaborating with key internal partners as a strategic advisor.

Key Responsibilities

  • Oversee secondary data analytics and reporting to evaluate business performance, conduct competitive assessments, analyze digital promotions, and optimize resource allocation, segmentation, and targeting.
  • Direct omnichannel reporting and analytics initiatives.
  • Employ advanced analytical methods, including predictive analytics and machine learning, to derive actionable insights.
  • Utilize analytical techniques on pharmaceutical data sources to fulfill business requirements.
  • Convert complex data and analytics into meaningful business insights and effectively communicate findings to stakeholders.
  • Identify market segments and target customer demographics for marketing initiatives.
  • Collaborate with IT to develop business intelligence solutions.
  • Partner with IT, Data Operations, and Market Access teams to monitor trends and data.

Qualifications

  • Bachelor's degree is mandatory; a Master's degree is advantageous.
  • A minimum of 8 years of relevant professional experience is required.
  • In-depth knowledge of pharmaceutical data sources (SP, SD, claims, Xponent) and practical experience in analyzing extensive pharmaceutical datasets.
  • Experience in omnichannel analytics is essential.
  • Proficiency in advanced analytics techniques, such as marketing mix modeling and influencer analysis.
  • Experience in stakeholder management.
  • Vendor management experience is preferred.
  • Proven ability to create insightful dashboards.
  • Excellent presentation and communication skills are necessary.
  • A business ownership mindset with a solution-oriented approach is crucial.
  • Proficiency in Excel, PowerPoint, and SQL is required.

EPM Scientific is the only recruitment firm dedicated to providing comprehensive recruitment services with specialized experts across all areas of the development, approval, and launch cycle.