Media Analytics Associate Manager

3 weeks ago

California, United States Pharmavite Full time

HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.The
Associate
Manager, Media Analytics will lead insights and analytics for Marketing organization, in partnership with Brand Activation team .
This person will report directly to the Senior Manager of Media Analytics.
Key Responsibilities
Critical contributions this role is counted on to deliver include:
Utilize media measurement research to inform media mix to maximize media effectiveness .Oversee the development of a sound testing plan to measure and validate our media and creative performanceDevelop framework to optimize tracking and reporting of media reportingPartner with media agencies and related partners /vendors to manage reporting and media testing inputs.Define, design, execute and socialize a range of research studies that develop a deep understanding of our consumer/shopperIdentify best practices in existing and emerging research methodologies Ideal Candidate Profile
The ideal candidate will have experience in media analytics to serve as thought leader on measuring marketing success and lead the media test & learn agenda, key KPIs and audience targets to define campaign success. They will have experience producing actionable insights to optimize marketing investment . The ideal candidate will also be expert in story-telling with data and socializing insights in a clear and compelling manner that enables decision-making among stakeholder groups.
Critical Success Factors
You'll be most successful in this role if you have:
Ability to work closely with media planning teams to develop an evidence based media strategy (e.g. define the right target, channel mix, budget)Proven ability to oversee the development of analytical learning plans including proper selection of critical metrics to measure media performanceAbility to understand data patterns and tie to key business recommendationsAbility to generate insightful visualizations and performance dashboards to depict data Capabilities & Skills Required
In order to take on these challenges, you'll need to have :
Bachelor's degree or its equivalent. Masters in Market Research/Analytics or MBA with a quantitative focus preferred1-3 years professional experience in a marketing analytical roleCompetency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling, lift.Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tacticsKnowledge of media planning tools ( NMI , Nielsen) and web analytics platformsOUR OFFERHere, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.Annual PayAnnual Pay Range$114,493.00 - $171,688.00T his represents the minimum and maximum base salary range for this role , plus annual incentive. Various elements are used to determine a candidate's starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.
This information is provided to applicants in accordance with state and local laws. Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.CALIFORNIA FAIR CHANCE ACT:Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.JOB ALERT FRAUD:We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com's Careers section.If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:
recruiting pharmavite.com .#LI-AR1

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