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Senior Marketing Specialist

1 month ago

Wilmington, United States Corporation Service Company Full time

Senior Marketing Specialist Wilmington, Delaware Monday-Friday, 8:00am - 5:00pm Hybrid Work Model Short-Term Contract CSC is looking for a senior marketing specialist with 5-10 years of experience in B2B marketing for its Digital Brand Services business. Additionally, any previous experience in domain management, cybersecurity, brand protection, or technology markets is a bonus but not a requirement. The Digital Brand Services (DBS) senior marketing specialist will be responsible for: Manage marketing strategies and tactics for all DBS global markets Understanding CSC’s brand and generating brand awareness in niche markets Implementing marketing campaigns that are aligned with the overall business strategies for DBS Providing project management for all assigned marketing projects The incumbent should excel at developing and executing plans to meet business objectives and be a strong collaborator and relationship builder. It is essential that this person has an aptitude for “getting things done” and can work well both in a team environment as well as independently. Some of the things you will be doing: Develop and execute a clearly defined marketing strategy to support consistent business growth and brand awareness across our globally diverse markets Create and lead integrated marketing programs that position CSC’s services to gain market credibility and exceed revenue targets Develop and manage the marketing budget and metrics, providing reports on performance of channel programs Generate brand awareness and leads in target markets Develop and align core positioning and messaging for DBS offerings Implement marketing campaigns that are aligned with overall business strategies Oversee the execution for thought leadership and content marketing strategy for assigned projects Provide project management for all assigned marketing projects Conduct market research, competitive intelligence, and be the expert with respect to competitive products and services or rely on key strategic partner expertise Work closely with the sales team to align sales and marketing strategies Maintain brand standards and ensure compliance across all marketing and communication channels Desired skills and experience: Five to ten years of experience in B2B marketing, product marketing or related, running multichannel and integrated marketing programs Proven track record of developing impactful thought leadership campaigns Ability to partner effectively with cross-functional teams and across multiple matrixed business units Ability to work individually on self-driven projects, manage and meet deadlines, and prioritize project lists Proven record of managing projects with globally distributed teams/partners in delivery of objectives Comfortable working under tight deadlines in a fast-paced, agile business environment Strong written and verbal communication skills to guide both marketing programs and internal collaboration Highly self-motivated with a desire to learn the business well enough to write and blog about it Flexibility and positivity when priorities change Comfortable effectively managing a budget Comfortable in a collaborative open-work environment Proficiency in Microsoft Office suite #J-18808-Ljbffr