Specialist, Marketing

1 month ago

Wilmington, United States AAA Club Alliance Full time
The primary duties of the Marketing Specialist are:
  • Responsible for day-to-day marketing tasks and execution including management of the monthly direct marketing program execution, proofreading and coordination of marketing materials, and creative requests submissions.
  • Coordinates marketing campaign analyses and recommendations, working with the Marketing and Business Analytics team.
  • Presents recommendations to Marketing Managers and Directors.
  • Serves as contact with Digital Team and works closely with Marketing Managers and Directors, understanding and using target audience segmentation to reach desired audiences with relevant marketing tactics.
  • Coordinates legal and compliance reviews, as well as, other third-party reviews of all marketing communications.
  • Responsible for oversight of specific marketing programs to ensure they are developed on task, on plan, on time and within budget.
  • As a member of the larger Corporate Marketing Team, works to develop partnerships within the team to optimize marketing efforts and find opportunities for cross promotion.
  • Works closely with Marketing Manager and Director to establish and deliver upon key KPI metrics across assigned areas of responsibility.
  • Assists the team with the development, execution and deployment of advertising, promotional campaigns, and direct marketing.
  • Monitors and maintains an appropriate inventory of monthly marketing offers and tactics.
  • Reviews and makes timely updates of departmental information to the Marketing intranet site.
  • Provides monthly communications to Operations, front line associates, store-level staff, and other assigned audiences.
  • Performs other duties as assigned.
Minimum Qualifications:
  • Bachelor's degree (BS/BA) in Business, Marketing or related field.
  • 1-3 years of experience in Marketing, Communications or related field.
  • Basic understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
  • Basic understand of marketing measurement metrics.
  • Ability to work effectively, managing a variety of projects and tasks requiring significant interaction with others outside the department
  • Flexibility to adapt to changing priorities
  • Self- starter who understands and accepts accountability
  • High degree of professionalism and effective interpersonal skills
  • Strong organizational skills
  • Ability to multi-task projects at every stage from development through to implementation
  • Effective oral and written communication skills
  • Extensive PC proficiency with expertise in Microsoft Word, Excel, Access and PowerPoint
  • Ability to focus and meet required deadlines independently
To the qualified, we offer:
  • Medical, Dental, Vision and Prescription coverage
  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability
  • 8 Paid Holidays
  • Paid time off to volunteer
  • Professional development opportunities and tuition reimbursement
  • Tuition reimbursement
  • 401(K) plan with company match up to 7%


AAA Club Alliance (ACA) is an equal opportunity employer.

Our investment in Diversity, Equity, and Inclusion:

At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color, gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.

Job Category:
Marketing

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