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Specialist, Membership Marketing

2 months ago

Wilmington, United States AAA Mid Atlantic Full time

AAA is hiring for a Membership Marketing Specialist to join our team This position executes effective member renewal marketing campaigns that achieve both renewal rate and revenue goals for AAA Club Alliance. To the qualified candidate, we offer: A competitive salary commensurate with experience Annual Bonus + Annual Merit Increase Eligibility Health & Life Insurance 3+ weeks of paid time off accrued during your first year 401(K) plan with company match up to 7% Professional development opportunities and tuition reimbursement Paid time off to volunteer & company-sponsored volunteer events throughout the year Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability The primary duties are: Oversee production for all marketing efforts (direct mail, digital, & telemarketing). Collaborate with internal marketing/support teams, as well as vendors, to produce cost-effective member communications. Track, monitor, & analyze results for all marketing programs; use campaign results to continually improve results and achieve key objectives. Prepare internal communications for AAA personnel to prepare them to effectively handle member and vendor questions related to efforts/programs. Establish objectives for marketing initiatives, including test offers, financial assumptions, and creative, across all platforms. Ensure marketing campaigns are executed on a timely basis and are within the planned budget. Execute strategies developed for achieving incremental member growth across all membership categories. Work closely with management team to create an annual marketing plan/budget; track actual results to forecast and make recommendations for improvement. Collaborate with third party telemarketing vendors to maximize performance and achieve renewal goals. Work closely with Corporate Marketing, Consumer and Market Research, and 3rd party partners to continually improve all communications to drive renewal rate improvement or member growth and deliver a consistent brand image. Minimum Qualifications: Bachelor's degree, preferably in Marketing, and a minimum of four to five years’ experience in a related field (preferably in Retention, Acquisition or Loyalty Marketing), or the equivalent combination of education and experience. Demonstrates a clear understanding of business objectives and relevant internal/external business issues impacting AAA Club Alliance's ability to achieve its objectives. Knowledge and application of project management principles; effective in setting priorities, applying resources and meeting deadlines. Exhibits leadership skills and can effectively motivate cross-functional teams to meet desired objectives and produce results. Proven ability to drive change through the effective development and selling of concepts and proposals to all levels including senior management. Ability to effectively work independently on all assignments and projects with minimal supervision. Solid understanding of budgeting, forecasting and expense management principles. Excellent skills in analyzing financial information, forecasting trends, ROI analysis, etc. Working knowledge of various Microsoft applications including Word, Excel, PowerPoint, Outlook and Access. AAA Club Alliance (ACA) is an equal opportunity employer. Our investment in Diversity, Equity, and Inclusion: At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color, gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply. #J-18808-Ljbffr