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Marketing Specialist III

2 months ago

Wilmington, United States DelDOT Full time

Summary Statement

The Division seeks an experienced marketing, public information, and communications professional. Marketing work includes determining the demand for products and services, identifying potential markets, monitoring or studying social, economic, equity, or political trends and making recommendations to maximize the utilization of the Division’s services. The incumbent will work with other DOL communications team members and vendors supporting our communication and outreach programs.

Essential Functions

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here. Identifies channels of promotion, distribution, or advertising of products or services.
Conducts market research through studies or surveys to target specific groups, determines the effectiveness of marketing activities, recommends enhancements or refines marketing strategies.
Analyzes data to identify customer needs and buying habits, potential customers, future marketing trends, or market expansion.
Studies and collects data on economic, social, and political factors affecting markets.
Maintains awareness of competitors and positioning of new products or services to be competitive.
Writes, edits, and distributes marketing or advertising materials including publications, newsletters, pamphlets, brochures, and other promotional activities.
Represents the agency in marketing or advertising activities such as meetings, press conferences, or other promotional events.
Prepares a variety of reports.
May manage contracts with service providers or vendors.
May conduct training sessions related to marketing functions.

Job Requirements

JOB REQUIREMENTS for Marketing Specialist III
Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

Three years experience in creating and editing marketing or advertising materials such as publications, newsletters, pamphlets or brochures. Three years experience in marketing products or services by identifying channels of promotion, distribution, and advertising. Three years experience in developing and implementing marketing strategies. Six months experience in conducting market research through studies and surveys to make recommendations. Six months experience in interpreting marketing laws, rules, regulations, standards, policies, and procedures. Six months experience in narrative report writing. Knowledge of developing short and long range marketing plans.

Conditions of Hire

Applicants must be legally authorized to work in the United States. The State of Delaware Executive Branch participates in the Federal E-Verify system where the State will provide the federal government with each new hires Form I-9 information to confirm that you are authorized to work in the U.S.