Senior Marketing Strategist

2 weeks ago

Omaha, United States Creighton University Full time

As a pivotal member of the University Communication and Marketing team, as well as the College of Professional and Continuing Education, the Senior Marketing Strategist plays a crucial role in developing and executing marketing strategies to enhance enrollment in Creighton University's professional development and continuing education programs. This individual is tasked with elevating the visibility of our offerings and establishing the university as a premier destination for lifelong learning.

The Senior Marketing Strategist develops comprehensive marketing plans and campaigns that align with both the university's overarching marketing objectives and specific goals for professional development and continuing education programs. The individual acts as both strategist and doer, applying expertise to develop goals, create strategies for growth, and directly manage campaigns that drive results. The ideal candidate has a strong grasp of digital marketing channels - SEO, social media, email marketing and content strategy - and understands how to craft effective campaigns.

This role offers the opportunity to be at the forefront of shaping how Creighton University communicates its value proposition to prospective lifelong learners, particularly the university's alumni. You will be part of a dynamic team that values innovation and collaboration. If you have a passion for education marketing and a track record of driving growth through strategic marketing initiatives, we encourage you to apply.

Key Responsibilities
  • Partner with marketing, creative, web and content teams to execute and implement strategic marketing and communications priorities for the College of Professional and Continuing Education.
  • Oversee, implement and manage the strategy the college's social media channels, in collaboration with the university's social media strategy.
  • Understand and implement SEO best practices across the college's web pages and work closely with the university web strategy team and SMEs to ensure content is current and accurate.
  • Track key performance indicators (KPIs) and report on the effectiveness of all marketing activities to partners, providing clear recommendations based on the data.
  • Applies cutting-edge marketing research, trends, and technologies.
  • Create and deliver useful, usable content on Creighton.edu through SEO and UX enhancements.
  • Be a brand ambassador within the college to ensure the university's brand message is conveyed, integrated and established.
  • Have excellent attention to detail to ensure the accuracy across content.
  • Learn the complexities of Creighton's schools, colleges and divisions and clearly articulate the value of a Creighton education including the particulars of programs, degrees and services available to students.
  • Write creatively while remaining aligned with our strategic vision and incorporating the brand voice and key messages.
  • Work within established processes to ensure consistent content workflow within the team and proactively contribute to optimizing processes when needed.
  • Bring a relentless sense of curiosity that helps move Creighton University forward.
Qualifications
  • Bachelor's degree in marketing, business administration, communications or related field is required.
  • 5-7 years of experience, with a proven ability to develop a comprehensive marketing plan and implement best-in-class brand marketing and communication activities.
  • Ability to use data to drive strategy and monitor and report on results.
  • Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
  • Ability to work collaboratively with subject matter experts and leaders across campus
  • Demonstrated organizational skills, exceptional verbal and written communication skills, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.
Change the World From Here AAP/EEO Statement

Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination.

Disclosure Statement

This description describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Regular, reliable attendance is an essential function and all employees are required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. A complete description is available in the Human Resource office located at 3006 Webster Street Omaha, NE. Creighton University reserves the right to modify duties, responsibilities and activities at any time with or without notice.

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