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Senior Regional Marketing Manager

1 month ago

Dover, United States Takeda Pharmaceuticals Full time

Takeda Pharmaceuticals - Senior Regional Marketing Manager - Dover, Delaware Job Description About the role: Join Takeda as a Sr. Manager, Regional Marketing, where you will partner with the IBD Strategy and Brand Marketing teams to advance the commercial potential of the brand. You will do this by creating meaningful customer experiences, helping to inspire education and therapeutic consideration, along with educational efforts for HCP and Patients on addressing unmet needs of the IBD disease state and treatment management journey. You will also oversee various components and manage executional support for educational P2P efforts and the development of key regional marketing initiatives, including regional conference presence and sponsorships. How you will contribute: Continually evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on brand optimization. Lead partnerships with field leadership in corresponding geography to optimize and tailor pull-through of marketing strategies including P2P education support. Enable peer-to-peer education by overseeing speaker programs execution, including speaker selection, supporting speaker training and speaker deck content development in collaboration with brand/disease state marketing. Gather insights by understanding key geographical market drivers, HCP influence points, competitive landscape, provider dynamics and competitive intelligence. Provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance. Oversee the direction and deliverables of multiple external vendors ensuring internal stakeholder alignment across agency partners, PRT, medical affairs, compliance and IT. Generate insights from healthcare providers (HCPs) that provide real-time feedback to commercial team for development of brand strategies, tactics, Takeda-approved resources and better inform our business decisions. Execute advisory boards and consultant meetings to gain insights that inform brand and disease state strategies and tactics in anticipation of organizational needs. Collaborate on regional engagement plans for external experts and ensure consistent tactical execution to drive key marketing engagement. Support IBD congress strategy, planning and execution, including all aspects associated with defining engagement, organizing, planning, and post event wrap-up for opportunities within defined geography and national congresses. Build IBD disease state presence at the various congresses, supporting booth design, product theaters, and sponsorships, working with a cross-functional team of stakeholders. Design congress tactics, develop creative briefs for agency involvement, and assure brand execution of messaging & strategy. Minimum Requirements/Qualifications: Required: Bachelor’s degree required: MBA or advanced degree a plus. 7+ years customer facing pharmaceutical or biotech industry experience (field sales, product marketing, medical or clinical experience in the same or related therapeutic area). 2+ years of experience in one or more of the following is required: clinical liaison, thought leader management, marketing or clinical experience in the same or related therapeutic area with experience in creating marketing strategies, plans, and tactics. Preferred: Clinical experience in IBD, specialty Biologics and/or rare disease strongly preferred. Thought leader or demonstrated key opinion leader (KOL) leadership experience a plus. Proven track record of consistent achievement or exceeding expectations in assigned responsibilities, goals, objectives and any other relevant metrics, especially involving cross functional matrix teams (i.e., internal partners). Previous experience in multiple commercial functions. Proficient in Excel, PowerPoint, and similar applications. Ability to execute against strategic/tactical plans under tight timelines. Exceptional clinical/business acumen. Adaptable to changing internal and external environments. Travel Requirements: Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings. Individual must reside within territory boundaries given the extensive travel arrangements of this role. This position is currently classified as "remote" in accordance with Takeda's Hybrid and Remote Work policy. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. #J-18808-Ljbffr