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Regional Marketing Lead

2 months ago

Dover, Delaware, United States Takeda Pharmaceuticals Full time
Position Overview:
Join Takeda Pharmaceuticals as a Senior Manager of Regional Marketing, where you will collaborate with the IBD Strategy and Brand Marketing teams to enhance the commercial viability of our brand.

Key Responsibilities:
In this role, you will:
  • Develop impactful customer interactions that promote education and therapeutic consideration, focusing on the needs of healthcare professionals (HCPs) and patients navigating the complexities of IBD.
  • Manage the execution of educational peer-to-peer initiatives and regional marketing projects, including conference participation and sponsorships.
  • Continuously assess the effectiveness of marketing strategies, providing strategic insights to leadership for brand enhancement.
  • Foster collaborations with field leadership to tailor marketing strategies for optimal impact.
  • Oversee speaker programs, including the selection of speakers, training, and the creation of presentation materials in partnership with brand marketing.
  • Gather and analyze market insights to inform marketing strategies and resource allocation.
  • Ensure alignment and direction among external vendors, facilitating collaboration across various internal teams.
  • Conduct advisory boards and consultant meetings to gather insights that shape brand strategies.
  • Support the planning and execution of IBD congress strategies, ensuring effective engagement and representation.
  • Design and implement congress tactics, ensuring consistent messaging and brand alignment.

Qualifications:
Required:
  • Bachelor's degree; MBA or advanced degree preferred.
  • 7+ years of experience in customer-facing roles within the pharmaceutical or biotech sectors.
  • 2+ years of experience in clinical liaison, thought leader management, or marketing within relevant therapeutic areas.
Preferred:
  • Experience in IBD, specialty biologics, or rare diseases.
  • Demonstrated leadership with key opinion leaders (KOLs).
  • Proven success in achieving goals and objectives in cross-functional environments.
  • Proficiency in Excel, PowerPoint, and similar tools.
  • Ability to manage strategic plans under tight deadlines.
  • Strong clinical and business acumen.
  • Adaptability to changing environments.

Travel Requirements:
Willingness to travel up to 50% of the time, including weekends for conferences and key internal meetings. This position is classified as remote in accordance with Takeda's Hybrid and Remote Work policy.

EEO Statement:
Takeda is committed to fostering a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information, marital status, or any other characteristic protected by law.