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Senior Manager of Regional Brand Marketing
2 months ago
Join Takeda Pharmaceuticals as a Senior Manager of Regional Marketing, where you will collaborate with the IBD Strategy and Brand Marketing teams to enhance the commercial viability of our brand.
Key Responsibilities:
As a Senior Manager, you will:
- Develop impactful customer experiences that drive education and therapeutic consideration for healthcare professionals (HCPs) and patients.
- Manage executional support for educational peer-to-peer (P2P) initiatives and spearhead key regional marketing campaigns, including conference participation and sponsorships.
- Continuously assess the effectiveness of marketing strategies and provide strategic recommendations to optimize brand performance.
- Establish partnerships with field leadership to tailor marketing strategies and enhance P2P education support.
- Oversee speaker programs, including speaker selection, training, and content development in collaboration with brand marketing.
- Gather market insights to inform marketing strategies and resource allocation, ensuring alignment with competitive dynamics.
- Coordinate with external vendors and internal stakeholders to ensure cohesive execution of marketing initiatives.
- Facilitate advisory boards and consultant meetings to gather insights that shape brand strategies.
- Support the planning and execution of IBD congress strategies, including engagement planning and post-event evaluations.
- Enhance the presence of IBD at various congresses through effective booth design and sponsorship management.
Qualifications:
Required:
- Bachelor's degree is essential; an MBA or advanced degree is advantageous.
- A minimum of 7 years of experience in customer-facing roles within the pharmaceutical or biotech sectors.
- At least 2 years of experience in clinical liaison, thought leader management, or marketing within the relevant therapeutic area.
Preferred:
- Experience in IBD, specialty biologics, or rare diseases is highly desirable.
- Demonstrated leadership in managing key opinion leaders (KOLs) is a plus.
- Proven track record of achieving or exceeding performance metrics in cross-functional teams.
- Proficiency in Excel, PowerPoint, and similar tools.
- Ability to execute strategic plans under tight deadlines while adapting to changing environments.
Travel Requirements:
Willingness to travel up to 50% of the time, including weekends for conferences and key internal meetings. This role is classified as remote in accordance with Takeda's Hybrid and Remote Work policy.
EEO Statement:
Takeda is committed to fostering a diverse workforce and providing equal employment opportunities to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information, marital status, or veteran status.