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Account Strategist
2 months ago
Job Description
Job Description
POSITION SUMMARY
This client-facing role involves strategic planning, account management, and data analysis for marketing for residential home service companies. The primary objective is to develop and oversee the execution of the marketing strategy in support of client goals and bottom-line results. The ability to multitask in a changing environment while maintaining a positive client experience is critical.
RESPONSIBILITIES
Strategy & Planning
Analyze client’s current media mix and evaluate success of each medium (traditional, digital, and print)
Identify gaps and areas of opportunity for improvement
Develop and execute strategic marketing plan to meet client goals
Identify industry & seasonal trends to inform strategies
Account Management
Serve as the primary marketing point of contact for clients
Conduct client meetings (prepare agenda, lead the call, coordinate follow up, assign & communicate actions)
Communicate the progress of monthly initiatives to the client
Monitor and report on campaign performance, providing actionable insights
Attend select vendor meetings for plan alignment & accountability
Investigate new marketing opportunities
Provide creative feedback if needed and coordinate delivery to media providers
Build and maintain strong, long-term client relationships
Company Development
Assist in vetting vendor partners for clients
Identify opportunities for account growth and new business
Collaborate with partners and colleagues on process improvement
SKILLS REQUIRED
The ideal candidate is a self-driven strategic thinker who can see the big picture and think several steps ahead. We’re looking for an Account Strategist who thrives on finding innovative solutions to challenges, is comfortable with data and can turn insights into action and excels at building trust and fostering strong client relationships. Additional qualities include:
Ability to communicate and present to all levels of an organization
Strong understanding of digital marketing channels (PPC, LSA, SEO, GBP)
Exposure to various lead aggregators, social media and email platforms
Ability to analyze and interpret various forms of marketing data
Experience delivering client-focused solutions to customer needs
Proven ability to juggle multiple priorities while maintaining sharp attention to detail
Self-motivated and able to thrive in a results-driven environment while working independently
QUALIFICATIONS
5+ years of marketing experience required; digital marketing experience strongly preferred
Bachelor’s degree in marketing, business, communications, or related field
Proficiency with Microsoft Office applications, Google Suite
Experience using Asana and Service Titan a plus
BENEFITS
Full-time remote work with schedule flexibility
Competitive salary based on skills and experience
401(k) plus Company contribution
Generous Holiday & PTO policy
ABOUT TILTED HOUSE
Tilted House Consulting brings the highest level of marketing expertise to home service companies throughout the United States. Our unique process begins by gathering a complete picture of the individual company, not just the marketing pieces. We develop a custom and curated marketing strategy addressing the unique challenges and opportunities we uncover. We then work hand in hand with internal stakeholders and vendors to implement the plan, track KPIs, tweak for improvement and achieve or exceed clients’ goals.
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