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Social Strategist, Influencer

1 month ago

San Francisco, United States SoFi Full time
Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

SoFi is seeking a Social Media Strategist to support the strategy and implementation of influencer marketing across SoFi's brand and product initiatives.

This is a unique opportunity to expand and execute an ambitious influencer strategy, activating and building upon our strategic approach, spearheading influencer campaign and execution across strategic approach, sourcing, contracting, and measurement. You will partner closely with our internal team members, including our in-house creative studio, product marketing managers, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi's product suite.

SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members' interests. Since our founding, we've expanded our personal finance offering to become the all-in-one finance super app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead. To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.

Responsibilities
  • Lead and build upon influencer affiliate strategy, driving growth with existing partners and expanding program across partners and products
  • Develop influencer campaign approach and tactical plans in partnership with brand and product partners
  • Source, evaluate, and pitch influencer talent that delivers on campaign objectives
  • Develop influencer briefing documents that lead to compelling, ownable creative
  • Oversee contracting and approval of influencers and associated content
  • Spearhead measurement approach, identify and solve issues and report on success
  • Partner with media and performance teams to leverage paid influencer creative
  • Partner closely with SoFi's legal and compliance teams to ensure content adheres to regulatory conditions
Qualifications
  • Undergrad degree
  • 5+ years of experience in marketing, 3+ specifically in social media and influencer marketing
  • In-depth experience with affiliate marketing and Impact Radius affiliate platform (or similar)
  • In-depth understanding of social channels (existing and emerging), influencer/creator marketplace
  • Experience managing and contracting talent
  • Strategic thinker who thrives in a fast-paced environment
  • Strong writing and communication skills
  • Strong analytical skills
  • Strong EQ and ability to assess nuance in conversations and react accordingly

Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house, start a family on their own terms or be debt free. We aim to be at the center of our members' financial lives, and to help every member Get Their Money Right®. By joining SoFi, you'll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we've grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 4 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company's mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.