Social Media Strategist
6 days ago
Location: San Antonio, TX
Job Type: Full-Time
Job Summary:
We are seeking a creative and analytical Social Media Strategist to join our team. In this role, you will be responsible for developing and implementing effective social media strategies that align with our business goals, enhance our online presence, and engage our target audience. The ideal candidate will have a deep understanding of social media platforms, trends, and analytics, as well as a passion for creating compelling content that drives brand awareness and customer engagement.
Key Responsibilities:
- Strategy Development:
- Develop and execute comprehensive social media strategies that align with the company's goals and brand identity.
- Identify target audiences and tailor content strategies to engage and grow these communities.
- Stay updated on social media trends, tools, and best practices to ensure the company remains competitive.
- Community Management:
- Monitor, respond to, and engage with followers on social media platforms to build a strong online community.
- Address customer inquiries and concerns in a timely and professional manner.
- Manage and grow online communities by fostering discussions, sharing user-generated content, and organizing social media events (e.g., Q&A sessions, live streams).
- Collaboration:
- Work closely with the marketing, design, and content teams to ensure cohesive messaging and branding across all social media platforms.
- Collaborate with influencers, brand advocates, and partners to expand the company's reach and impact.
- Advertising and Campaigns:
- Develop and manage paid social media advertising campaigns to increase brand visibility, drive traffic, and generate leads.
- Optimize ad performance through A/B testing, audience targeting, and budget management.
- Strong understanding of social media platforms, tools, and analytics.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Experience with graphic design, video editing, and content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Ability to multitask, prioritize, and manage time effectively.
- Strong analytical skills and data-driven thinking.
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