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Manager, Insights

2 months ago

Battle Creek, United States WK Kellogg Co Full time

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

 Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading, iconic cereal portfolio of brands? In this Manager of Insights & Strategy position, you will act as a strategic business partner supporting the Ready-To-Eat-Cereal category, driving shopper insights and strategy across the Sales, Category Management, and commercial teams. Consumers are at the heart of everything we create  With your strong understanding of shopper needs, you will be able to identify conversion opportunities and assist with the development of initiatives based on key drivers.  We are looking for top talent in the Battle Creek, MI area.  There may be flexibility for individuals in other hybrid locations within driving distance of our Battle Creek, MI Headquarters.

We’ll leave it to you to help elevate the impact of the Insights & Strategy function on the business by challenging the status quo, providing deep, behavior-based shopper insights, and ensuring research efforts are focused on commercial applicability/impact.  Excited for what lies ahead? We are too.

HERE’S A TASTE OF WHAT YOU’LL BE DOING

  • Collaboration is Key – You will actively engage with multiple cross-functional stakeholders to identify and prioritize key business issues and translate them into strategic learning plans to drive breakthrough strategies.
  • New Ideas Welcome – Did a light bulb just go off? Tell us more You will lead the development and evaluation of new ideas with dependable and insightful tools to provide teams with a strong understanding of consumer potential for our innovative ideas.
  • Insights Drive Actions – You will generate insights from disparate data sources (existing, syndicated, sales, and custom research) and marketplace trends, identifying opportunities to grow the Kellogg cereal portfolio. You will drive organizational adoption of actionable items by telling compelling stories with data and by effectively bringing our consumers to life.
  • Top-notch Tools – You will partner with key vendors to continually refine and improve our consumer discovery solutions. You will also work with segmentation tools to identify core consumer needs and develop a portfolio map to allocate roles within the category.

YOUR RECIPE FOR SUCCESS

  • Bachelor’s degree in with experience in consumer insights, shopper insights, market research, strategy, and/or category management.  Priority placed on candidates with analytical and strategic backgrounds
  • Experience in CPG and/or Retail industry
  • Experience in executing, analyzing, and developing recommendations leveraging research across a variety of methodologies for various business applications: Human understanding (Behavioral Science, segmentations, range of qualitative and quantitative methods), marketplace trends (syndicated sources), aisle / shelving tests, retailer-specific tests, as well as business performance (scanning/panel data)
  • Experience partnering with Sales, Category Management, and/or retailer teams to develop insights-based selling stories, thought leadership, and content for field teams
  • Self-starter who holds themselves and their team accountable for performance- while still able to keep it fun
  • Achievement-driven with a focus on results and business performance, even when it means pushing back and respectfully challenging the status quo
  • Strong communication skills- as an active listener, skilled integrator, and motivating presenter
  • Proficiency working in Microsoft Word, Excel, and PowerPoint

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Our benefit offerings include:

  • Healthcare coverage, including vision and dental.
  • Savings and Investments contributions and match
  • Paid Time Off
  • Life and AD&D insurance coverage

Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. 

If we can help you with a reasonable accommodation throughout the application or hiring process, please email Recruitment@wkkellogg.com.

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For US applicants:

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment