Manager, Category Strategy

1 month ago

Battle Creek, United States WK Kellogg Co Full time

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

 

Advance your career as a Category Strategy Manager for the Cereal Category supporting our Away from Home business (Convenience Channel, Food Service). As Category Strategy Manager, you’ll be leading our go to market strategy based on “Best in Class” category management principles for Cereal Category.   Based on insights such macro forces, consumer segmentation and in store/operator behavior you will develop a category vision that the competition will wish they thought of. You will own and execute assortment and shelving strategies supported by fact-based selling. Additionally, this role will be a critical leader in developing the relationships between Sales, Marketing and Field Category Management.  You will help shape the future of our foods in the marketplace in a rapidly growing environment. 

 

We are looking for top talent in Battle Creek, MI, but are open to other cities and states.

 

HERE'S A TASTE OF WHAT YOU'LL BE DOING

 


Category Strategy – As the “go-to” advisor for our customers you will reinforce WK Kellogg’s as a thought leader. You will focus on uncovering key category insights and developing fact based selling tools and presentations to grow the category.  Your delivery of action-oriented insights will help produce net sales and market share growth goals. 
Category Insights – You will proactively lead and partner in the development of existing and new Category Management Tools, processes, and analytics. Projects to include performance analysis, crafting sell- in and defense decks, virtual store testing, and scan / panel analysis. Proactively uncovering opportunities through robust analytics of the category, consumer, shopper, market, and customer information will be key to your success. Sharing category insights internally you will play a key part in enhancing Kellogg’s go-to-market Marketing, Innovation and Sales strategies.
Optimal Shelving - In this position, you lead and drive Perfect Shelf Principles for Cereal.  Your focus on “Winning at Retail” will be driven by ensuring the execution of “Perfect Shelf”.
Business Tools: In this role you will work closely with the Integrated Analytics team to help streamline the flow of data from multiple sources via optimized tools and reports to track KPIs.


 

YOUR RECIPE FOR SUCCESS

 


High School Diploma / GED and experience in an analytical role required
Bachelor’s Degree Preferred

Experience in Consumer-Packaged Goods focused on Category Management

Retail facing role in sales or category management at Convenience channels a plus


Proficiency in Microsoft Office application with advanced expertise in Excel
Proficiency in JDA, Apollo or Spaceman space planning software a plus
Assimilating and interpreting data from multiple disparate data sources into concise, action-oriented recommendations
Ability to manage multiple and sometimes conflicting priorities
Demonstrated ability to learn new systems quickly
Strong understanding of Nielsen/Circana/NPD data for insights and analysis
Strong analytical, organizational, interpersonal, presentation, coaching, and time management skills


 

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Our benefit offerings include:


Healthcare coverage, including vision and dental.
Savings and Investments contributions and match
Paid Time Off
Life and AD&D insurance coverage


Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

 

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. 

 

If we can help you with a reasonable accommodation throughout the application or hiring process, please email Recruitment@wkkellogg.com.

 

THE FINER PRINT

 

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

 

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

 

For US applicants:

 

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.

 

Let’s create gr-r-reat days,

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