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Sr. Associate Brand Manager
2 months ago
Select how often (in days) to receive an alert: Date: Aug 23, 2024 Country/Region: US State: MI City: Battle Creek Job Type: Hybrid Title: Sr. Associate Brand Manager Description: At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Associate Brand Manager, you will use agile marketing strategies and tactics to drive growth and generate excitement for Kellogg’s cereal brands among Hispanic consumers in the US, and in the Caribbean. Are you looking to use your strategic thinking and analytical skills to play a key role in advancing our leading cereal brands? The passion and dedication of our people is one of the things that makes WK Kellogg great. If you have a passion for marketing and believe that food should do more, that it has the power to create positive change in ourselves and the world around us, we want to hear from you HERE’S A TASTE OF WHAT YOU’LL BE DOING Deliver the Results - Drive our US Hispanic growth strategy based on strong consumer, customer, and market landscape insights. Create strong consumer media plans (paid/owned/earned) that will reach US Hispanic consumers and Caribbean consumers with the right message at the right time to achieve business results. Be Strategic and Analytical - Support development and measurement of insight-led multi-brand campaigns designed for US Hispanics, and work with our Caribbean commercial teams to adapt marketing campaigns for use in Caribbean markets. Collaborate - Learn and execute winning brand strategies with your cross-functional teammates. Partner with agencies and Commercial/Omni Marketing teams to bring insight-led retail programming to life and drive share with US Hispanics. Lead the adaptation of US generated marketing assets for use in Caribbean countries, leveraging a team of local agencies, developing and executing marketing campaigns in both English and Spanish. Managing Key Projects - You will put your project management skills to use as you balance multiple projects with the help of your business partners. Stretch yourself as you learn from the best in brand management at Kellogg Company Inclusivity & Culture - Support WK Kellogg Inclusive Marketing goals as a member of the Inclusive Marketing lead team and promote pride in our brands and company, fostering a learn-by-doing attitude, and striving for open and honest conversation. YOUR RECIPE FOR SUCCESS Bachelor’s degree, preferably in marketing or a related field. MBA preferred. Demonstrated strength in marketing competencies. Brand marketing experience with analytics, developing consumer insights, brand positioning, managing traditional and social media strategies and campaigns. Background in consumer-packaged goods preferred. Strong project leadership skills, experience partnering with cross-functional teams and agency partners. Native Spanish-language skills with experience translating and evaluating marketing campaigns from English to Spanish, and Spanish to English. Ability to lead meetings in both English and Spanish. Entrepreneurial mindset – maximize available resources to make decisions and drive results. Belief in the power of food to make a positive change in people and the world around us. Commitment and a passion for inclusive marketing. At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Our benefit offerings include: Healthcare coverage, including vision and dental. Savings and Investments contributions and match. Paid Time Off. Life and AD&D insurance coverage. Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. If we can help you with a reasonable accommodation throughout the application or hiring process, please email Recruitment@wkkellogg.com. THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link. Let’s create gr-r-reat days, WK Kellogg Co Recruitment #J-18808-Ljbffr
