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Communications & Marketing Manager

2 months ago

Cleveland, United States NOACA Full time

The Communications and Marketing Manager position resides in the NOACA's Division of Public Affairs and reports to the Director of Public Affairs. The position has responsibility for the major marketing outputs and communication functions of the Agency which include but are not limited to: coordination of media relations (including earned media strategies), development and implementation of strategic communication plans, development and implementation of social media strategies (including website development), development and implementation of content marketing strategies, and development and implementation of public participation and engagement plans. This position supervises the activities of 2 to 3 staff. The Manager will also be involved in the public information request response process.

Job Duties and Responsibilities

  • Performs and manages advanced communication and marketing efforts
  • Identifies and proposes new communication and marketing approaches/initiatives
  • Coordinates communication, marketing and outreach efforts
  • Understands and advances the metropolitan planning process and the general aspects of regional transportation and environmental planning
  • Develops and implements strategic communication plans to achieve specific goals and objectives
  • Maintains consistent relationships with media outlets and stands in for the Public Affairs Director as the Agency's spokesperson, as directed
  • Facilitates communication of the NOACA major planning documents (OWP, LRP and TIP) as well as strategic planning documents
  • Develops and implements an annual plan of strategic communication including annual reports and board resource guides
  • Develops and implements a public participation plan in accordance with federal and state policy
  • Makes sound and strategic decisions related to communicated messages and has the ability to understand narrative development for content marketing
  • Integrates communication plans and activities in support of Agency goals and priorities
  • Manages the collection/analysis/input of data, and designs and maintains databases in support of that work, as needed
  • Prepares and reviews reports/documents/records
  • Prepares and reviews program goals and objectives
Minimum Requirements
  • Bachelor's degree in communications, marketing or related field
  • 10 years of relevant communications and marketing experience. Experience in public sector public affairs, communications or public relations is preferred
  • Experience in the fields of transportation, environmental and/or metropolitan planning is advantageous.
  • Experience with strategic communication implementation in areas of public relations, media relations, stakeholder engagement and events etc.
  • Experience in designing and implementing public outreach and public engagement plans
  • Experience with technology-based communications methods, such as social media, website content management
  • Proven management and leadership abilities
  • Proven ability to work with other disciplines
  • Master's degree in relevant field may be substituted for one year of experience.