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Communications & Marketing Manager

2 months ago

Cleveland, United States The Ladders Full time
The Communications and Marketing Coordinator is a member of the Public Affairs division, reporting to the Director of Public Affairs. The position works to implement brand management, marketing, communications, public relations, advertising and promotional strategy for the organization.

Job Duties and Responsibilities
  • Effectively communicate with a wide range of cultural, ethnic, racial, and socioeconomic backgrounds within the public and organizational networks for external engagement messaging.
  • Develop and maintain research/dashboard of outreach community engagement drivers
  • Maintains daily community discussions and outreach responses from online engagement platforms (i.e., MindMixer).
  • Leads projects and coordinates and executes communication, marketing, and outreach calendar for message deployment
  • Develop framework and content for a variety of mediums including but not limited to websites, collateral material, social media, internal and external announcements, and e-newsletters
  • Conduct copywriting, copyediting, and proofreading for ongoing email and text message campaigns focused on both transportation and environmental planning topics, as well as more general organizational topics, through agency public-facing platforms including but not limited to websites, social media, flyers, brochures, plans, etc.
  • Execute production tasks such as vendor quoting and production timelines for print, radio, and billboard advertisement
  • Respond rapidly to information and interview requests from the press, and coordinate with appropriate internal subject matter experts to develop background information.
  • Implement marketing campaigns through content development, audience segmentation and branding activities.
  • Execute marketing, community engagement, public involvement, and communication plan strategies
  • Monitor social media and online platforms
  • Ensure all promotional materials comply with agency communication standards and strategies.
Minimum Requirements
  • Bachelor's degree in marketing, communications, advertising, journalism, or related field
  • Ten years of experience in communication strategy and media
  • Advanced proficiency interacting with regional, public, civic and community leaders, government agencies, non-profit organizations, business, and advocacy stakeholder groups for communication and marketing outreach coordination.
  • Advanced knowledge of online communication platforms for integration of messaging, announcements, and public meetings (e.g., Constant Contact, Eventbrite)
  • Working knowledge of graphic design, photography and advertising concepts, practices, and procedures with the ability to use them in varied situations as it pertains to planning focus.
  • Excellent written, verbal, presentation and interpersonal skills
  • Strong time-management and organizational skills
  • Proficient in use of MS Office, Adobe Creative, web analytics, and various social media applications
  • Knowledge of SEO/SEM campaigns and marketing software such as customer relationship management and content management systems