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Account Manager, Marketing Automation

3 months ago

Little Ferry, United States Marvel Marketers Full time

Description

At Marvel Marketers, we are dedicated to driving marketing success with cutting-edge technology solutions. We are currently seeking a passionate Account Manager specializing in Marketing Automation to join our dynamic team. The ideal candidate will be skilled in managing client relationships, understanding complex digital marketing tools, and delivering tailored solutions that drive client success.

Key Responsibilities

Scoping

Oversee the management and strategic growth of key client accounts within the marketing automation landscape. Define and establish clear objectives for client engagement, success metrics, and long-term account planning. Navigate and manage complex client needs, balancing strategic initiatives with tactical daily management. Act as a primary stakeholder in developing the marketing automation strategy, ensuring it aligns with both client and company objectives.

Client Onboarding

Facilitate smooth onboarding of new clients, ensuring they are fully integrated into our systems and familiar with our marketing automation tools. Develop and manage onboarding plans that customize solutions to meet client business objectives. Work with the PM on Project to Build Kick off Decks and Contribute or help Build Template Library for scale of recurring client business use cases. Run Weekly Status Calls with our Clients

Experience Management

Constantly assess client experiences and satisfaction with our services to ensure alignment with their strategic objectives. Proactively adjust strategies based on client feedback and performance metrics Develop independent relationships with our clients outside of our amazing Teams Domain expertise. Listen to what is meant, not what is said, when different Relieve clients of the burden of decision making by inheriting their business problems Become the clients right hand without becoming their task master Become the clients Advisor while effectively negotiating Win (Consultant), Win (Client) Win (Marvel Marketers) Outcomes.

Renewals Performance Monitoring

Monitor and report on contract renewals, focusing on maintaining high retention rates and identifying opportunities for contract expansion. Understand that renewal is a direct function of retention and satisfaction. Understand that we are a referral based organization so our target retention rate is 100% . . . Not only possible, but demonstrated in our tenure.

Growth and Scale

You will be responsible and accountable for Growing the Account across several metrics:

Revenue Stakeholders Team Referrals Testimonials Across Logos Across Service Offerings

Leading Teams

Lead and mentor a team of consultants, project managers, junior account managers and support staff across your projects Promote a culture of high performance and continuous improvement. Promote a culture of excellence and calmness Understand that the function exists for when things break, not for when things are all operating perfectly. Understand the importance of your role sitting squarely between our clients who pay our bills and our employees who deliver amazing service every day. Understand that consultants are your team members not your proxy to the client

Financial Oversight

Oversee financial aspects of client accounts, including budgeting and forecasting, ensuring profitability and efficient resource utilization. Be comfortable with math, numbers, margins, allocation, utilization, budgeting, negotiation, forecasting, burn rates and expense management.

Issue Resolution and Escalation Management

Identify and resolve issues that arise with client accounts, escalating them to appropriate internal teams when necessary. Implement strategies to mitigate and prevent potential future issues. Identify risk proactively, not through the client Enable internal teams to be successful with accurate measured recommendations Work closely with HR and People Managers to resolve problems efficiently, effectively and with compassion.

Participation in Resource Management

Collaborate with internal teams to ensure that the right resources are available and aligned to meet client needs. Advocate for your clients and figure out how to work with ANY profile, not just the ones you like to work with Bring accurate forecasts and requests to resource request management.

QBR (Quarterly Business Review) Delivery

Prepare and deliver comprehensive quarterly business reviews to clients, highlighting successes, areas for improvement, and strategic advice for upcoming quarters. Align marketing automation strategies directly with client business outcomes, ensuring that all initiatives support the client’s overall business goals. Maintain Metadata on your client throughout the engagement to accurately understand what matters to them most. Understand how to tell a story of success Expert Presentation Building and Deliver Skills Ability to Command a meeting/ call /Video/ room crucial Ability To be seen as a senior trusted member critical

Build Domain Expertise

Within 1 Quarter, you should be able to hold advanced high level conversations about Marketing Automation (Regardless of Platform) You will accomplish this not only because you will be immersed with clients, but also have genuine intellectual curiosity, acumen and interest in learning the domain of your stakeholders. You will be expected to understand the value of standing on your own feet with clients, instead of relying on the consultants when engaging clients about their problem statements

High Attention to Detail and Self Driven

You understand the importance of clear cohesive emails You understand when to leverage meetings, versus pings, versus video, versus docs You do not make math mistakes You listen actively and pivot real time to the changing needs of the client. You are self-driven and do not require micro management You update your salesforce opportunities and follow processes understanding the impact this has on others’ jobs.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or relevant field. Proven work experience as an Account Manager, Key Account Manager, Sales Account Manager, or relevant role. Demonstrable ability to communicate, present, and influence key stakeholders at all levels of an organization, including executive and C-level. Experience with CRM software (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot, Eloqua). Solid experience with G Suite, and MS Office (particularly MS Excel) and CRM software. Experience delivering client-focused solutions to customer needs. Proven ability to manage multiple account management projects at a time while maintaining sharp attention to detail. Excellent listening, negotiation, and presentation abilities. Strong verbal and written communication skills. Expert Escalation management Skills Very Comfortable with Ambiguity and Change. The Role will move around the org as it grows. Be Nice, Be Positive Be Passionate Be #Excellent

Who Thrives With Us

People who want to learn, but are self motivated in learning.

People who enjoy the really hard problems.

People who enjoy having too much vs. too little to do.

People who like creating from nothing ( We still need a lot built to support our growth).

People who understand how to build and maintain relationships with their coworkers and their clients.

People who like making others successful and understand the value of that as much as making themselves successful.

People who leave their ego at home and really enjoy working with other brilliant people.

About Marvel Marketers

Marvel Marketers (www.marvelmarketers.com) is a Marketing Automation, Digital Marketing, Experience Management and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy. As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again Our needs continuously change and evolve. Marvel Marketers offers a comprehensive benefit package, Paid Vacation, Paid Holidays, Full Bootcamp Marketo Level 1 and Level 2 Training, Ongoing Training programs and an epic team of people to work with.

Please note: Marvel is seeking individuals authorized to work within the country the position is located at, and are not offering any immigration and/or visa sponsorship at this time Marvel Marketers is an Equal Opportunity Employer

Supported by TalentX Staffing: We solve for X. Learn more at talentxstaffing.com #J-18808-Ljbffr