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Growth Marketing Manager

4 months ago

Austin, United States Ouro Full time

About the Company:

Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro’s financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.

Ouro's flagship product Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.

Since Ouro's founding in 1999 by industry pioneers Roy and Bertrand Sosa, Ouro products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with regional offices around the world. Learn more at www.ouro.com.

Role Overview:

The Growth Marketing Manager – Direct Mail is pivotal in driving Ouro's expansion and refinement in Direct Mail and other Direct Marketing channels. This role directly contributes to our customer base and revenue growth by spearheading the strategy, execution, and optimization of direct mail campaigns. You will manage the entire marketing lifecycle, from ideation to execution, across Netspend and partner brands, ensuring alignment with our broader marketing goals. This role will be reporting directly to the Director of Direct Marketing.

Key Responsibilities:

Direct Mail Campaign Management: Lead and measure direct mail campaigns, including traditional, shared mail, and prospect email channels. Manage budget pacing and media efficiency to achieve volume goals. Full Funnel Management: Strategize and execute across the marketing lifecycle, including campaign ideation, lead sourcing, creative execution, landing page optimization, and product order flow enhancement. Testing and Optimization: Constantly seek performance improvements through testing creatives, formats, copy, landing pages, and tactics. Identify new audiences and growth opportunities. Budgeting and Forecasting: Own your metrics. Collaborate with the Acquisition Team and Account Managers for budgeting, strategy guidance, and KPI forecasting. Update performance reports and marketing forecasts regularly. Strategic Roadmap Development: Explore new marketing technologies, vendors, and lead sources to scale our direct mail efforts. Conduct competitive analyses using enterprise-class tools. Executive Reporting: Create and present channel performance summaries and investment cases for growth and innovation to leadership.

What You'll Bring:

Bachelor's Degree 3+ years of direct mail marketing experience, with a strong preference for candidates with B2C and financial sector experience. Expertise in managing large, complex direct mail programs. Proficiency in lead sourcing and creating conversion-driven materials. Strong analytical skills, with proficiency in Excel and data analysis. A track record of success in performance marketing and customer acquisition. Creative insight, balancing analytical decision-making with an intuitive understanding of effective messaging and design. Ability to thrive in a dynamic environment, demonstrating initiative and resourcefulness. A passion for performance marketing and meticulous attention to detail.

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