Growth Marketing Specialist, Shopify

1 month ago

Austin, United States Bold Commerce Full time
Job DescriptionJob DescriptionSalary:

Who is Bold Commerce’s Shopify Division?

Since 2012, Bold’s Shopify Division has been at the forefront of Shopify app development, dedicated to fostering brand growth by boosting the platform’s capabilities with top-notch service. With over 760,000 merchants served, we remain dedicated to shaping the future of eCommerce within the Shopify ecosystem.


Named one of Built In Austin’s Best Places to Work, Canada’s Top Employers for Young People, and Manitoba’s Top Employers, we're a dynamic team that truly cares about building the future of ecommerce. We live by the BUILDERS Code, a shared set of practices, beliefs, and values that help shape our 100% remote company.

With team members (Builders) located throughout Canada and the U.S., and backed by investors like OMERS Ventures, WhiteCap Venture Partners, and Round13 Capital, Bold is leading the way to a better ecommerce future.


About the role
Bold is looking for a hands-on Growth Marketing Specialist to lead and execute all growth marketing efforts for our Shopify division. You'll play a pivotal role in creating and launching marketing campaigns, managing lead funnels, and optimizing marketing automation tools. You'll also directly engage our audience by writing blogs, creating video content, and designing ads. Additionally, you'll conduct market research, analyze audience data to refine targeting strategies, and implement initiatives aimed at boosting profitability from the ground up.


What you’ll do

  • Plan and execute integrated marketing programs to boost revenue for Bold apps on Shopify.
  • Develop and implement growth marketing strategies for lead generation and product awareness, including content development and ad campaigns.
  • Optimize and update product assets like Shopify App Store listings and Bold properties to attract more installs and enhance conversion rates by improving the initial customer experience.
  • Collaborate with the Product Team to optimize the user experience, identify sales opportunities, and execute initiatives to drive them.
  • Use insights and analytics to refine marketing strategies and drive testing and optimization efforts for continual performance enhancement.
  • Execute account-based marketing initiatives through digital channels and events.
  • Manage the lead funnel from generation to sales handoff, collecting feedback and identifying opportunities for improvement.
  • Manage and make recommendations on tools and technology for automation and lead nurturing.
  • Track metrics to evaluate and improve pipeline performance.
  • Drive testing and optimization efforts for continual marketing performance enhancement.
  • Stay informed about market trends, utilizing market analysis and competitive intelligence to identify growth opportunities and shape growth strategies.
  • Take a hands-on approach, actively executing demand generation initiatives.
  • Define success until a customer installs the app or submits a sales lead inquiry.


What we’re looking for

  • Minimum of 7+ years of B2B marketing experience at a high-growth / high-tech company.
  • Bachelor's degree in marketing, advertising, communications, or a related field.
  • Experience with Shopify or e-commerce platforms is required.
  • Experience in CRM email marketing, using marketing automation tools (Hubspot is a plus).
  • Experience managing ABM strategy and communications.
  • Proven ability to drive customer growth, reduce churn, and increase retention rates.
  • Excellent project management skills.
  • Extremely strong collaboration skills; experience working across other Marketing Teams, Customer Success, Sales, UX, Product, and Data Teams. 
  • Self-motivated and detail oriented.
  • Strong analytical skills with a passion for testing and measuring results.

remote work

  • Shopify Marketing Specialist

    3 months ago

    Austin, United States NINE15 Full time

    Job DescriptionJob DescriptionJob DescriptionWe are looking for a skilled Shopify Marketing Specialist to join our team. This role involves working closely with our e-commerce clients to develop and execute effective marketing strategies on the Shopify platform. The ideal candidate will have a strong understanding of Shopify's ecosystem and be...

  • Shopify Marketing Specialist

    3 months ago

    Austin, United States NINE15 Full time

    Job DescriptionJob DescriptionJob DescriptionWe are looking for a skilled Shopify Marketing Specialist to join our team. This role involves working closely with our e-commerce clients to develop and execute effective marketing strategies on the Shopify platform. The ideal candidate will have a strong understanding of Shopify's ecosystem and be...

  • Demand Generation Marketing Specialist, Shopify

    2 months ago

    Austin, United States Bold Commerce Full time

    Who is Bold Commerce's Shopify Division?Since 2012, Bold's Shopify Division has been at the forefront of Shopify app development, dedicated to fostering brand growth by boosting the platform's capabilities with top-notch service. With over 760,000 merchants served, we remain dedicated to shaping the future of eCommerce within the Shopify ecosystem.Named one...

  • Demand Generation Marketing Specialist, Shopify

    2 months ago

    Austin, United States Bold Commerce Full time

    Job DescriptionJob DescriptionSalary: Who is Bold Commerce’s Shopify Division?Since 2012, Bold’s Shopify Division has been at the forefront of Shopify app development, dedicated to fostering brand growth by boosting the platform’s capabilities with top-notch service. With over 760,000 merchants served, we remain dedicated to shaping the future of...

  • Demand Generation Marketing Specialist, Shopify

    2 months ago

    Austin, United States Bold Commerce Full time

    Job DescriptionJob DescriptionSalary: Who is Bold Commerce’s Shopify Division?Since 2012, Bold’s Shopify Division has been at the forefront of Shopify app development, dedicated to fostering brand growth by boosting the platform’s capabilities with top-notch service. With over 760,000 merchants served, we remain dedicated to shaping the future of...

  • Shopify Digital Marketing Expert

    7 days ago

    Austin, Texas, United States NINE15 Full time

    Job Title: E-commerce Marketing Specialist**Job Overview**We are a leading Shopify Plus agency, NINE15, specializing in driving e-commerce growth for our clients. Our team collaborates with businesses to establish or enhance their online presence, increase brand recognition, and drive sales through targeted digital marketing approaches.**Key...

  • E-commerce Marketing Strategist

    7 days ago

    Austin, Texas, United States NINE15 Full time

    Job Title: E-commerce Marketing Specialist**Job Overview**We are a forward-thinking e-commerce agency, NINE15, seeking a highly skilled E-commerce Marketing Specialist to drive business growth for our clients. This role involves collaborating with our e-commerce clients to develop and execute effective marketing strategies on the Shopify platform.**Key...

  • Pharmaceutical Market Insights Specialist

    1 week ago

    Austin, Texas, United States STEM Marketing Full time

    Job OverviewThe Pharmaceutical Market Insights Specialist plays a crucial role in collecting and analyzing data to support marketing strategies within the pharmaceutical sector.Key Responsibilities:Conduct field assessments alongside pharmaceutical sales representatives and engage in detailed interviews with key stakeholders.Deliver comprehensive reports...

  • Senior Growth Marketing Specialist

    2 weeks ago

    Austin, Texas, United States Thoughtful Full time

    About Thoughtful AI At Thoughtful AI, we are more than just a company; we are a pioneering force in the realm of healthcare innovation. Our mission is to transform healthcare operations through advanced AI solutions specifically designed for Revenue Cycle Management (RCM). Our AI Agents integrate seamlessly with existing systems, providing healthcare...

  • Growth Marketer

    3 months ago

    Austin, United States Thoughtful Full time

    About Thoughtful AI At Thoughtful AI, we're not just a company; we're a movement. With a focus on revolutionizing healthcare operations through cutting-edge AI solutions for Revenue Cycle Management (RCM), we stand at the forefront of innovation. Our AI Agents, designed to operate existing systems seamlessly, offer healthcare companies a way to enact...

  • Customer Acquisition Specialist

    1 month ago

    Austin, United States Project Assistant Remote Work Freelance Full time $25 - $30

    Overview:Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients’ success.Description:We are looking for a talented Client Acquisition...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Services Full time

    Remote (United States) or Hybrid (Austin, TX) Description As a Growth Marketing Manager, you will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background in...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Full time

    Job DescriptionJob Description Growth Marketing ManagerDescriptionThe Growth Marketing Manager will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Full time

    Job DescriptionJob Description Growth Marketing ManagerDescriptionThe Growth Marketing Manager will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background...

  • Growth Marketing Strategist

    2 days ago

    Austin, Texas, United States webAI Full time

    About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at webAI. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive growth marketing strategy to drive user acquisition and revenue growth.Key ResponsibilitiesDevelop and Optimize Growth Channels: Design and...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Way Service LTD Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Way emerged in 2020 as...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Full time

    Description:As a Growth Marketing Manager, you will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background in digital marketing, experience in the life...

  • Growth Marketing Manager

    1 month ago

    Austin, United States liblab Full time

    Who We Are LibLab is an engineering company, by developers for developers. We want people who are passionate about building 01 growth marketing channels for a technical audience. This role is crucial for driving the company's revenue growth through effective lead generation and marketing funnel optimization strategies. The ideal candidate is a strategic...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Way Service LTD Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Way emerged in 2020...

  • Growth Marketing Manager

    3 weeks ago

    Austin, Texas, United States Way Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Way emerged in 2020 as...