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Senior Analyst, Commerce Media

2 months ago

New York, United States Digitas Full time

Job Description

We’re looking for an outstanding Sr Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network (RMN) experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

As a Sr Analyst, you’ll be responsible for campaign management activities such as search and/or display

campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.

You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.

Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Citrus and Criteo, etc.

Day to day your role includes:

Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers

Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations

In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization

Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision

Ensuring that media deliverables meet and align with client goals and objectives

Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations

Providing creative solutions to client challenges

Direct oversight of Analysts and supporting their growth and professional development

Understanding big picture implications and how insights can be applied in other programs and environments

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Developing and maintaining quality control procedures for campaign implementations

Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Adopting established account management standards and program management best practices

Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Active knowledge sharing with capability and broader agency

Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity

Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities

Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Support Manager in monthly, QBR, MMM reporting deliverables

Outside of day-to-day

Keep up to date on industry trends and send highlights to greater team when applicable

Handle ad-hoc reporting requests as they come through

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