Senior Commerce Strategist

2 weeks ago

New York, New York, United States Platform at Publicis Full time
Job Overview

Company Overview:
Platform at Publicis is a specialized agency model tailored for GSK, representing one of Publicis Media's key global client segments. Our mission is to revolutionize the Publicis framework through advancements in technology and innovative operational methodologies. We integrate Media with Data and Technology to forge deeper connections with consumers. Our team comprises over 600 experts in media, data, and technology worldwide, all focused on enhancing client growth by delivering the most relevant and impactful consumer experiences.

Position Summary:

The Senior Commerce Strategist will oversee the daily management of search and commerce media initiatives for designated brands. This role entails the continuous monitoring and enhancement of search and commerce campaign strategies, execution, and innovation. The Senior Commerce Strategist is expected to cultivate a comprehensive understanding of client operations and leverage this media expertise to fulfill client objectives effectively. Collaboration with management in formulating and conveying all search and commerce strategies is essential.

Key Responsibilities:
  • Utilize data analysis to address business inquiries and guide decision-making, uncovering insights that drive performance optimization.
  • Evaluate campaign performance metrics, identify emerging trends, and deliver data-driven insights and recommendations to stakeholders.
  • Exhibit proficiency in all facets of search, reporting, and optimization, adept at translating client requirements into effective search campaigns.
  • Contribute to the daily oversight of Paid Search campaigns through tactical execution and account management.
  • Manage operational processes related to campaign execution, including build-out, tracking maintenance, quality assurance, keyword research, asset creation, and performance evaluation.
Qualifications:
  • Minimum of 1 year of experience in bid management, campaign management/optimization, or digital media operations.
  • Hands-on experience with campaign setup, activation, optimization, billing, reporting, and analytics, particularly with Retail Media Networks.
  • Familiarity with both traditional and digital media planning components.
  • Experience in shopper marketing, e-commerce marketing, media planning, and digital investment, particularly in programmatic and performance marketing.
  • Understanding of commerce-related KPIs, such as Return on Ad Spend (ROAS).
  • Ability to build relationships with sales representatives to assess the value and relevance of media vehicles for client media strategies.
  • Preferred experience in the Consumer Packaged Goods (CPG) sector.
  • Solid grasp of the commerce media landscape and retailer media ecosystems.
  • Capacity to manage multiple projects concurrently in a dynamic environment.
  • Strong problem-solving abilities and strategic thinking skills.
  • Demonstrated curiosity and a proactive approach to learning and applying new knowledge.
  • Entrepreneurial mindset with high self-motivation.
  • Excellent analytical, communication, and project management skills.
  • Commitment to teamwork and collaboration.

Additional Information:
All applicant information will be kept confidential in accordance with EEO guidelines.

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