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Senior Analyst, Commerce Media

3 months ago

New York, United States Publicis Groupe Full time
Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

We're looking for an outstanding Sr Analyst-someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients' business and our own.

Sound like you? Read on.

As a Sr Analyst, you'll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.

You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.

Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.

Day to day your role includes:
  • Contributing as a primary contact for day-to-day clients
  • Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
  • Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
  • Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
  • In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
  • Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
  • Ensuring that media deliverables meet and align with client goals and objectives
  • Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Providing creative solutions to client challenges
  • Direct oversight of Analysts and supporting their growth and professional development
  • Understanding big picture implications and how insights can be applied in other programs and environments
  • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
  • Developing and maintaining quality control procedures for campaign implementations
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Adopting established account management standards and program management best practices
  • Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Active knowledge sharing with capability and broader agency
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
  • Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities
  • Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Outside of day-to-day
  • Keep up to date on industry trends and send highlights to greater team when applicable
  • Handle ad-hoc reporting requests as they come through
Qualifications
  • 2 to 4 years of digital media experience, 1+ years of SEM/e-Commerce/Shopper Marketing experience
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred)
  • Keen attention to detail and an analytical approach to achieving objectives
  • Strong An understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
  • Solid quantitative and research skills, and proven data interpretation capability
  • Fluency with Microsoft Office (Word, PowerPoint, Excel).
  • Excellent client presence and ability to lead discussions with internal and external leadership
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others
  • Willingness to travel as needed - you're open to new places, new faces and new ideas


Got what it takes? We'd love to hear from you.

Additional Information

Digitas is an equal opportunity employer.

The Company anticipates the application window for this job posting will end 08/02/2024.