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Senior Commerce Strategist

2 months ago


New York County New York, United States Platform at Publicis Full time
Job Overview

The Senior Commerce Strategist will serve as the primary overseer of search and commerce media initiatives for designated brands. This role entails the continuous monitoring and enhancement of search and commerce campaign strategies, execution, and innovation.

As a Senior Commerce Strategist, it is essential to cultivate and sustain a comprehensive understanding of client operations, leveraging media expertise to effectively meet client objectives.

This position requires close collaboration with management to formulate and convey all search and commerce strategies.


Key Responsibilities:

  1. Address business inquiries and guide decisions by thoroughly analyzing data to extract insights and propose enhancements for performance optimization.
  2. Evaluate campaign performance indicators, recognize patterns, and deliver data-informed insights and recommendations to stakeholders.
  3. Exhibit proficiency in all facets of search, reporting, and optimization, demonstrating comfort in understanding client requirements and constructing search campaigns from the ground up.
  4. Participate in the daily oversight of Paid Search campaigns through strategic execution and account management.
  5. Manage operational processes related to campaign oversight, including builds, tracking maintenance, quality assurance, keyword research, asset creation, performance assessment, and more.

Role Objectives:
The Senior Commerce Strategist will be the principal steward of search and commerce media for assigned brands, responsible for the continuous monitoring and advancement of search and commerce campaign strategies.

This role necessitates a strong grasp of client businesses and the application of media knowledge to fulfill client needs effectively.

Close collaboration with management is essential for the development and communication of all search and commerce strategies.


Key Focus Areas:

  1. Analyze data to provide actionable insights for performance improvement.
  2. Maintain proficiency in search and optimization practices.
  3. Contribute to the effective management of Paid Search campaigns.
  4. Oversee operational mechanisms related to campaign management.