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Social Strategist, Influencer
4 weeks ago
This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $80,000.00/yr - $150,000.00/yr Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. SoFi is seeking a Social Media Strategist to support the strategy and implementation of influencer marketing across SoFi’s brand and product initiatives. This is a unique opportunity to expand and execute an ambitious influencer strategy, activating and building upon our strategic approach, spearheading influencer campaign and execution across strategic approach, sourcing, contracting, and measurement. Responsibilities Lead and build upon influencer affiliate strategy, driving growth with existing partners and expanding program across partners and products Develop influencer campaign approach and tactical plans in partnership with brand and product partners Source, evaluate, and pitch influencer talent that delivers on campaign objectives Develop influencer briefing documents that lead to compelling, ownable creative Oversee contracting and approval of influencers and associated content Spearhead measurement approach, identify and solve issues and report on success Partner with media and performance teams to leverage paid influencer creative Partner closely with SoFi’s legal and compliance teams to ensure content adheres to regulatory conditions Qualifications Undergrad degree 5+ years of experience in marketing, 3+ specifically in social media and influencer marketing In-depth experience with affiliate marketing and Impact Radius affiliate platform (or similar) In-depth understanding of social channels (existing and emerging), influencer/creator marketplace Experience managing and contracting talent Strategic thinker who thrives in a fast-paced environment Strong writing and communication skills Strong analytical skills Strong EQ and ability to assess nuance in conversations and react accordingly Compensation And Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, age, disability, marital status, sexual orientation, or any other basis prohibited by applicable law. Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr
