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Digital Advertising Campaign Manager- B2B/SaaS
2 months ago
Digital Advertising Campaign Manager- B2B/SaaS ( Remote)Remote $72hr (Weekly pay + benefits)12-month contractFull- time M-F (Must work EST or CST)Job Brief:Our client is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. They deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. They are a team of collaborative, driven individuals that always push the envelope for the business' growth and success. They deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. While the Paid Display and Social Media team sits globally, they are team of collaborative, driven individuals that always push the envelope for the business' growth and success. As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of business initiatives and executing go-to-market strategies across company product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.Duties:Own the performance of display and paid social marketing channels across multiple products and business unitsYou'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievementWork cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaignsPresent innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimizationExecute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycleMonitor and maintain multiple advertising budgets between channels and enginesCreate, update, and maintain regular performance reports and share with internal teamsWork cross-functionally to ideate creative advertising campaigns & messaging testsKeep pace with digital advertising industry trends and developmentDevelop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performanceRequirements: BA/BS in marketing or equivalent experience 5-12 years of experience Managing Digital Campaigns for B2B-focused SaaS organizationsMust have experience with B2B digital marketing campaigns Requires LinkedIn profile experience Ability to create, execute and monitor a paid digital strategyExpert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google AdPrevious experience to lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievementMust have recent experience with SalesforceExperience with Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) is highly preferredExceptional analytical skills, including data manipulation and financial analysisExpert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testingOutstanding communication, project management and collaboration skills with the ability to work with both technical and business teamsAbility to work independently/efficiently and thrive in a fast-paced environmentHighly organized and able to exercise strong attention to detailPlease send your resume. Thanks TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
