Senior Manager, Integrated Campaigns

2 months ago

Austin, United States Dialpad Full time
Job DescriptionJob Description

About Dialpad

Ai that means business

Dialpad pioneered the first Ai-powered customer communications platform that now serves as the secure foundation for all Dialpad products. By bringing all conversations together in one place, businesses of all sizes in any industry can instantly unlock the power of Ai to unite people, automate tasks, streamline workflows, collect data-driven insights, and turn conversations into opportunities that drive growth. Supported by notable investors like Andreessen Horowitz, Google Ventures, and ICONIQ, Dialpad is a dynamic force in AI technology with a rapidly expanding presence. Visit dialpad.com to learn more.

Your role

We are seeking a strategic and results-driven Senior Marketing individual to lead our Integrated Campaigns program at Dialpad. This pivotal role will drive strategy, project management, measurement, and performance of integrated marketing campaigns. The ideal candidate will possess extensive experience in B2B marketing, specializing in creating and executing impactful campaigns that enhance awareness, engagement, and revenue generation.

What you'll do

  • Develop comprehensive integrated marketing campaign strategies aligned with Dialpad's business objectives, including product launches, verticals, and other key initiatives.
  • Collaborate cross-functionally with product, demand generation, content, creative, enablement, operations, and sales teams to ensure cohesive campaign planning and execution.
  • Own the marketing campaign calendar and lead end-to-end project management, including timeline development, resource allocation, and budget management.
  • Utilize a data-driven approach to segment audiences, personalize messaging, and maximize campaign impact, while staying informed about industry trends, competitive landscape, and customer insights.
  • Ensure consistent messaging and branding across all marketing channels, including digital, social, email, events, and traditional media, while coordinating with content creators and external vendors.
  • Define clear campaign KPIs, track performance metrics, and analyze effectiveness to optimize future initiatives, providing regular updates to key stakeholders on progress and adjustments.
  • Drive continuous improvement through testing, iteration, and adoption of best practices, monitoring campaign spending and adjusting allocations to maximize ROI.

Skills you'll bring

  • 5-7 years of experience in B2B marketing, with a focus on integrated campaign management.
  • Management experience, desire to grow and scale a team long-term.
  • Proven track record of developing and executing successful integrated marketing campaigns that drive measurable results.
  • Strong project management skills with the ability to manage multiple projects simultaneously under deadlines.
  • Excellent analytical skills and experience using data to optimize campaign performance and ROI.
  • Collaborative team player with exceptional communication skills and the ability to influence cross-functional teams.
  • Experience in the technology or SaaS industry is preferred. Experience with UCaaS or CCaaS solutions is a plus.
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Dialpad benefits and perks

Benefits, time-off, and wellness

An apple a day keeps the doctor away—and it doesn't hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more

Professional development

Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.

Culture
We've been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.

Compensation and equity
Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.

Diversity, Equity, and Inclusion (DEI) at Dialpad

At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it's our responsibility to come together to create a culture where all Dialers can Work Beautifully, Delight Our Users, and Innovate Continuously to bring our world-class product to life.

Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.

Don't meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

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