Growth Marketing Manager
3 weeks ago
Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior.
Way emerged in 2020 as a solution for hospitality brands to build brand loyalty and drive new experiential revenue at scale. Since then, industry leaders such as Hyatt Hotels, Graduate Hotels, AutoCamp, Auberge Resort Collection, and hundreds of others have leveraged Way's all-in-one experiential platform to launch and scale unforgettable experiences - from hot air balloon rides above Mexico City to truffle hunting in the French countryside.
Way has achieved significant milestones, including a $20 million Series A funding round in late 2022 backed by Tiger Global, MSD Capital (Michael Dell) at a $100m valuation, as it continues to grow triple digits year over year.
The team is rapidly expanding and looking for focused, vision-oriented team players and leaders to join a fast-paced and dynamic environment where the work isn't easy, but the reward is unmatched as we transform hospitality and experiences globally.
Job Description:
Way is hiring a growth marketing manager to test, develop, and execute strategies that drive growth across the entire funnel. As Way's only growth marketing manager, you will work closely with content and product marketing, our VP of Marketing, and various departments to ensure our marketing campaigns are effective, efficient, and consistently aligned with our business objectives.
Key Responsibilities:
Manage Paid Advertising: Collaborate with a paid marketing agency to develop and manage our paid advertising strategy, ensuring pipeline generation with increasing efficiency and effectiveness.
Campaign Management & Optimization: Launch and manage campaigns, analyze performance, and implement actionable changes accelerating conversions.
Performance Reporting: Track performance metrics, report results, and identify opportunities for improvement to stakeholders.
Marketing Experiments: Test lead and pipeline generation across multiple channels, including advertising, partnerships, customer-led growth, outbound, ABM, events, and conversion rate optimization.
Cross-Functional Collaboration: Support the VP of Marketing, Product Marketing Lead, Content Lead, and Designers in promoting product launches, content, and other marketing campaigns.
Marketing Automation: Utilize marketing automation tools for personalized communication, lead nurturing, and improved campaign efficiency.
Qualifications:
3-4 years of experience in growth marketing, preferably in a B2B SaaS environment.
Strong analytical skills - able to interpret data and generate actionable insights.
Experience managing paid advertising campaigns and working with marketing agencies.
Proficiency in lifecycle marketing, marketing automation tools, and CRM systems.
Excellent written and verbal communication and collaboration skills.
Willingness to work in-office in a fast-paced, dynamic environment.
We would love to hear from you if you are a creative, strategic thinker passionate about driving growth through innovative marketing strategies
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