Current jobs related to Senior Manager Brand Marketing - WinstonSalem - British American Tobacco
-
Senior Manager HRBP
3 weeks ago
Winston-Salem, United States The British American Tobacco Group Full timeReynolds American is evolving at pace - truly like no other organization. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey! WE ARE LOOKING FOR A SENIOR MANAGER HRBP - MARKETING (EMPLOYEE RELATIONS) SENIORITY LEVEL: Mid-senior level FUNCTION: Human...
-
Storyteller and Brand Marketing Manager
10 hours ago
Salem, United States WECO Full timeAbout Us:At WECO, we transform everyday meals into extraordinary dining experiences at home. By crafting adventurous, elevated dishes with locally sourced, artisanal ingredients, WECO brings the excitement of restaurant-quality cuisine into your kitchen—effortlessly. We believe that dinnertime should be an occasion to savor, where the thrill of discovery...
-
Storyteller and Brand Marketing Manager
16 hours ago
Salem, United States WECO Full timeAbout Us:At WECO, we transform everyday meals into extraordinary dining experiences at home. By crafting adventurous, elevated dishes with locally sourced, artisanal ingredients, WECO brings the excitement of restaurant-quality cuisine into your kitchen—effortlessly. We believe that dinnertime should be an occasion to savor, where the thrill of discovery...
-
Storyteller and Brand Marketing Manager
2 hours ago
salem, United States WECO Full timeAbout Us:At WECO, we transform everyday meals into extraordinary dining experiences at home. By crafting adventurous, elevated dishes with locally sourced, artisanal ingredients, WECO brings the excitement of restaurant-quality cuisine into your kitchen—effortlessly. We believe that dinnertime should be an occasion to savor, where the thrill of discovery...
-
Brand Manager Associate
1 week ago
Salem, Oregon, United States Constellation Brands Full timeJob Title: Associate Manager BrandWe are seeking a highly motivated and experienced Associate Manager Brand to join our team at Constellation Brands. As a key member of our marketing team, you will be responsible for developing and executing strategic business plans to drive sales and profits across our Wine Club, Direct, and Digital channels.Key...
-
Digital Marketing Manager
2 hours ago
Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full timeJob Title: Digital Marketing Manager - TOFAs a Digital Marketing Manager - Top of Funnel (TOF), you will be responsible for driving the company's digital marketing strategy and initiatives to reach new audiences and expand our brand's footprint across diverse product categories.Key Responsibilities:Develop and implement TOF digital advertising strategies in...
-
Digital Marketing Manager
3 days ago
Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full timeJob Title: Digital Marketing Manager - TOFAs a Digital Marketing Manager - Top of Funnel (TOF), you will be responsible for driving the company's digital marketing strategy and initiatives to reach new audiences and expand our brand's footprint across diverse product categories.Key Responsibilities:Develop and implement TOF digital advertising strategies in...
-
Marketing Operations Senior Manager
3 weeks ago
Salem, Oregon, United States Verint Systems Full timeAbout the RoleWe are seeking a highly skilled Senior Manager of Marketing Operations to join our Global Marketing Operations team at Verint Systems. As a key member of our team, you will play a critical role in ensuring the seamless execution of marketing requests, managing marketing technologies, and driving business growth.Key ResponsibilitiesMarketing...
-
Senior Partner Marketing Manager
2 weeks ago
Salem, United States Teradata Full timeAt Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s...
-
Senior FMC Insights Manager
3 weeks ago
Winston-Salem, North Carolina, United States British American Tobacco Full timeTo fulfill our ambitious goals, we seek individuals who embody our core values daily. Become a catalyst for change. POSITION: Senior Manager of FMC Insights LEVEL: Mid-Senior Level DEPARTMENT: Marketing – Insights & Foresights LOCATION: Winston-Salem, NC ROLE OVERVIEW AND OBJECTIVES The Senior Manager of FMC Insights is responsible...
-
Senior Manager FMC Insights
2 months ago
Winston-Salem, United States British American Tobacco Full timeTo achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change! WE ARE LOOKING FOR A Sr. Manager FMC Insights SENIORITY LEVEL: Mid Senior Level FUNCTION: Marketing – Insights & Foresights LOCATION: Winston-Salem, NC ROLE POSITIONING AND OBJECTIVES ...
-
Senior FMC Insights Manager
4 weeks ago
Winston-Salem, North Carolina, United States British American Tobacco Full timeTo fulfill our strategic vision, we seek individuals who embody our core values in their daily work. Be a catalyst for change. POSITION: Senior Manager of FMC Insights LEVEL: Mid-Senior Level DEPARTMENT: Marketing – Insights & Foresights LOCATION: Winston-Salem, NC ROLE OVERVIEW AND OBJECTIVES The Senior Manager of FMC Insights is...
-
Marketing Product Manager
4 months ago
Winston-Salem, United States ASSA ABLOY Full timeCareer Opportunities: Marketing Product Manager (29176) Requisition ID 29176 - Posted - Amarr Company - SDA Sales Group - USA: North Carolina (Winston-Salem) - Sales, Marketing & Product Management - Posting Country (1) - Yes - Not applicable - Travel Required: 11%-30% ? Job Description Print Preview Amarr (a part of ASSA ABLOY the global leader in...
-
Winston-Salem, North Carolina, United States InsideHigherEd Full timeJob SummaryWe are seeking a highly skilled Senior Advisor to join our team in Crisis Communication and Issues Management. As a key member of our University Marketing and Communications department, you will be responsible for safeguarding and enhancing our institution's reputation and ability to fulfill its mission.Key ResponsibilitiesDevelop and implement...
-
Winston-Salem, North Carolina, United States InsideHigherEd Full timeJob SummaryWe are seeking a highly skilled Senior Advisor to join our team in Crisis Communication and Issues Management. As a key member of our University Marketing and Communications department, you will be responsible for safeguarding and enhancing our institution's reputation as a leading academic institution and a community committed to compassion and...
-
Winston-Salem, North Carolina, United States InsideHigherEd Full timeJob SummaryWe are seeking a highly skilled Senior Advisor to join our team in Crisis Communication and Issues Management. As a key member of our University Marketing and Communications department, you will be responsible for safeguarding and enhancing our institution's reputation as a leading academic institution and a community committed to compassion and...
-
Marketing Director
2 hours ago
Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full timeJob Title: Marketing ManagerThe Marketing Manager is a key player in driving business growth through innovative marketing strategies and product development. This role requires a strong understanding of market trends, consumer behavior, and the ability to translate insights into winning concepts.The ideal candidate will have a proven track record of seeking...
-
Senior Sales Manager
4 hours ago
Salem, Oregon, United States Marriott Full timeJob SummaryWe are seeking a highly skilled Senior Sales Manager to join our team at Marriott International. As a key member of our sales team, you will be responsible for driving revenue growth and building strong relationships with our customers.Key ResponsibilitiesProactively solicit business opportunities and develop effective sales plans to achieve...
-
Brand Development Manager
3 days ago
Salem, Oregon, United States Stellar Enterprises Full timeTake your career to the next level as a Personal Branding Expert at Stellar Enterprises!Apo Svalley, a renowned E-commerce expert, is seeking a skilled professional to elevate the appearance and media perception of his brand.About Apo Svalley:Apo Svalley is a successful entrepreneur, author, and YouTuber with a massive following in the German-speaking world....
-
Senior Living Facilities Manager
3 weeks ago
Winston-Salem, North Carolina, United States Senior Living Communities Full timePosition Summary We are seeking a dedicated and experienced Senior Living Facilities Manager to lead our maintenance, housekeeping, and security teams. This role is crucial in ensuring the safety, comfort, and well-being of our residents while upholding the highest standards of service. Essential Functions Cultivate a culture of safety by setting a positive...
Senior Manager Brand Marketing
4 months ago
Reynolds American is evolving at a pace like no other organization.
To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change
WE ARE LOOKING FOR A Senior Manager Brand Marketing - Camel
SENIORITY LEVEL: Mid-Senior Level
FUNCTION: Marketing - Brands
LOCATION: Winston-Salem, NC
ROLE POSITIONING AND OBJECTIVES
We are looking for a dynamic, creative, and passionate brand leader who possesses strong commercial acumen and brand equity experience to join our marketing team. The Senior Brand Manager for Camel is a strategic role for Reynolds American (RAI) that works to ensure that the brand ethos and commercial objectives are met. This role will be responsible for leading and executing a defined portion of the Camel brand product portfolio and marketing strategy to build the profile, image, awareness, accessibility, and credibility of Camel, resulting in increased trial, consumption and loyalty with Adult Tobacco Consumers (ATCs). The Sr. Brand Manager must garner and leverage US ATC insights to build the consumer base, intensify consumption and drive share to accelerate brand growth. This role also requires a high level of engagement and collaboration with cross-functional teams and external partners on go-to-market strategies, to ensure net sales and margin targets.
Reports to
Director Brand Marketing - Camel
Number of Direct Reports
N/A
Core Relationships
Internal - Digital Marketing and Activation, Connection Planning, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations
External - Third Party Agencies
Geographic Scope
Local (DRBU)
Travel Required
10% - 25%
WHAT YOU WILL BE ACCOUNTABLE FOR
* Develop and execute the brand marketing strategy for which the role is responsible
* Drive and deliver all brand commercial objectives
* Assist in the development and ongoing evolution of brand equity programs and creative platforms
* Support operational plan development to drive brand goals that is inclusive of a consumer marketing plan that resonate with the brand's Adult Tobacco Consumers (ATCs)
* Deliver the brand performance - Grow the consumer base, drive revenue, win share and improve profit
* Lead and encourage team members to achieve the brand objectives.
* Collaborate with a broad, cross-functional team: Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs
* Ensure that corporate strategy and regulatory guidelines are handled and met across all marketing initiatives
* Bring the brand to life across the various marketing and distribution channels
* Lead, drive, improve and measure performance of new product launches
* Serve as a brand steward across the cross functional teams
* Establish clear brand standards and ensure execution against these brand standards
* Gain support for new insights, strategy shifts and lead change throughout the organization where/when appropriate Discover, evaluate and develop organic and inorganic opportunities to reach our category ambition
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
* Bachelor's Degree required
* 5 + years relevant marketing experience
* Shown expertise in marketing management fundamentals
* Consistent record of successful, innovative problem solving and leadership that resulted in business improvement
* Track record of innovation within marketing & communications: a strategic leader who takes initiative and ownership
* Functional Area expertise and working understanding of the marketing process
* Confirmed ability to passionately lead and motive a hard-working marketing team to achieve outstanding performance
* Excellent communication, problem-solving & influencing skills, including personal presentation, emails and building presentation
BENEFICIAL
* Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus
* Understanding of pricing in tobacco or other relevant category
* Experience in sales/trade/distribution preferred
* Strong brand and design accumen a plus
WE ARE REYNOLDS AMERICAN-A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
* Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
* Great Place to Work Certified
* Brands sold in over 200 markets, made in 44 factories in 42 countries
* Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
* Diversity leader in the Financial Times and International Women's Day Best Practice winner
* Seal Award winner - one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.
Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference
SALARY AND BENEFITS OVERVIEW
Benefit Information
The following is a general summary of the competitive compensation and benefit plans we offer:
* 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
* Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
* Company contributes an additional three percent to 401(k) whether employee participates or not
* Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
* Health Savings Account start-up contribution for employees who elect the high deductible health plan
* Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
* Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
* Company paid life insurance of 1x annual base pay ($50,000 minimum)
* Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
* Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
* Tuition reimbursement and student loan support
* Dependent Scholarship Programs
* Free confidential personal financial counselling service
* On-site health centers and 24/7 fitness centers at certain company locations
* A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
* Health-care concierge service
* Volunteer service opportunities
* Extensive training opportunities
* Company vehicle for eligible employees
* Mobile phone allowance for eligible employees
* Paid Leave:
* Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
* Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
* Holidays (Nine company recognized and two annual personal holidays to be used at the employee's discretion)
* Paid Parental Leave + temporary reduced work schedule opportunity
* Funeral Leave
* Short-Term Disability Leave
* Long-Term Disability Leave
* Jury Duty Leave
* Military Leave
* Released Time for Children's Education
* Community Outreach Leave
* Other paid leave benefits, as required by state or local law
Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives
Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.
#J-18808-Ljbffr
