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Senior FMC Insights Manager

2 months ago

WinstonSalem, North Carolina, United States British American Tobacco Full time

To fulfill our strategic vision, we seek individuals who embody our core values in their daily work. Be a catalyst for change.

POSITION: Senior Manager of FMC Insights

LEVEL: Mid-Senior Level

DEPARTMENT: Marketing – Insights & Foresights

LOCATION: Winston-Salem, NC

ROLE OVERVIEW AND OBJECTIVES

The Senior Manager of FMC Insights is responsible for providing strategic direction and analytical expertise related to consumer data assets, collaborating with various departments including Insights & Foresights, Consumer Marketing, Trade Marketing, Revenue Growth Management, and Activation teams.

This role involves a comprehensive analysis of consumer behavior within the nicotine sector (Cigarettes, Vapor, Oral products), focusing on poly-use, shopping habits, consumer journeys, attitudes, and needs to drive both volume and profitability. The position adds substantial value by leveraging a deep understanding of the nicotine market, business dynamics, and a consumer-centric approach to align with corporate goals.

Engaging in both departmental and cross-functional initiatives, this role is often sought after for mentorship and guidance.

The ideal candidate will consistently challenge the status quo and advocate for ongoing improvements throughout the organization, demonstrating strong credibility and effective leadership, influencing, and presentation skills.

REPORTING TO Director of FMC Insights

DIRECT REPORTS None

KEY RELATIONSHIPS Internal - Insights & Foresights, Consumer Marketing, Trade Marketing, Growth Management, and Activation teams

External – Third-Party Vendors (MRI Simmons, Kantar, IRI, Numerator)

TRAVEL REQUIREMENTS Up to 10%

PRIMARY RESPONSIBILITIES

Plan, advise, conduct primary research, and deliver actionable insights Identify and enhance strategies to integrate consumer insights across key collaborators Define critical topics for in-depth analysis to support corporate objectives, including Portfolio Management, Segmentation, Consumer Profiles, and more Align internal and vendor resources to create impactful analyses on designated topics Develop and implement reporting activities to ensure timely and actionable business outcomes Explore new sources or methods to optimize consumer data integration Foster a culture of collaboration and innovation to positively influence decision-making processes Communicate findings effectively to stakeholders to facilitate informed decision-making

IS THIS YOUR FUTURE ROLE?

Have you designed and analyzed consumer-focused primary research studies? Have you participated in multi-category segmentation studies? What was your role? What experience do you have with package testing or tracking new product launches?

REQUIRED EXPERIENCE, SKILLS, AND KNOWLEDGE

5+ years in consumer market research or a related field, preferably in CPG. Ability to comprehend broader business challenges and seek solutions Expertise in leading and analyzing data sources, interpreting trends, and providing actionable recommendations. Skill in identifying business opportunities within Sales and Marketing performance metrics. Strong collaboration skills, with the ability to work across various functions Excellent verbal/written communication, data visualization, and presentation skills Proficient in qualitative and quantitative consumer survey methodologies, including Segmentation and Package Testing. Experience in vendor management and survey design Proficiency in Commercial Tools (Retail Sales Data – IRI/Nielsen, Microstrategy), Word, Excel, PowerPoint. Strong technical skills, particularly in mathematics and statistics Bachelor's Degree or equivalent experience in Market Research, Business, or a related field preferred

PREFERRED SKILLS

Familiarity with Tableau/Infotools Harmoni/Power BI Experience with Statistical Software (SPSS/SAS/R) Knowledge of survey programming (Qualtrics)

ABOUT REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are dedicated to our mission of creating A Better Tomorrow. This commitment drives our people and fuels our passion for innovation. Discover what is possible with REYNOLDS AMERICAN.

Recognized as a Global Top Employer with 53,000 employees across over 180 markets Certified as a Great Place to Work Brands available in over 200 markets, produced in 44 factories across 42 countries Established Tech Hubs focused on innovation in four strategic locations Acknowledged as a diversity leader by the Financial Times and International Women's Day Best Practice winner Recipient of the Seal Award for sustainability

CULTURE OF INCLUSION AND ACHIEVEMENT

If you have taken a career break for 18 months or longer and are ready to return, we would love to hear from you. We value the skills you bring to the workforce, regardless of your career break. Reignite your career, work flexibly, and be part of a dynamic team with opportunities for on-the-job training and development.

Our commitment to collaboration, diversity, and teamwork is at the core of our operations. We believe that working with colleagues from diverse backgrounds strengthens our ability to meet business objectives. Bring your unique perspective to our team.

COMPENSATION AND BENEFITS SUMMARY

Benefits Overview

Below is a summary of the competitive compensation and benefits we offer:

401(k) plan with a company match of 100% on employee contributions up to six percent Comprehensive health and welfare benefits package (including medical, dental, vision, and prescription drugs) Health Savings Account contributions for eligible employees Flexible spending accounts for Health Care and Dependent Care Employee assistance program offering counseling sessions for employees and dependents Company-paid life insurance and accidental death or dismemberment insurance Voluntary insurance options at group rates Tuition reimbursement and student loan support Dependent Scholarship Programs On-site health centers and fitness facilities at select locations Charitable giving matching grants program Health-care concierge service Volunteer service opportunities Extensive training opportunities Company vehicle and mobile phone allowance for eligible employees Paid Leave: Sick and Personal Time, Vacation, Holidays, Paid Parental Leave, and other benefits as required by law

Our organization offers a challenging and creative environment for motivated individuals seeking to advance their careers. We are committed to fostering a diverse workforce and valuing various perspectives to enhance our business success.

Reynolds American and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.