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Brand Manager Associate

2 months ago

Salem, Oregon, United States Constellation Brands Full time
Job Title: Associate Manager Brand

We are seeking a highly motivated and experienced Associate Manager Brand to join our team at Constellation Brands. As a key member of our marketing team, you will be responsible for developing and executing strategic business plans to drive sales and profits across our Wine Club, Direct, and Digital channels.

Key Responsibilities:
  • Develop and execute strategic business plans to drive sales and profits across our Wine Club, Direct, and Digital channels.
  • Work with brand and sales teams to ensure long-term strategic growth in US wholesale and international channels.
  • Support the development and implementation of the annual brand strategy and marketing plan to create consumer demand based on strong business analytics.
  • Retain and increase lifetime value of existing club members through engagement, consistent follow-up, and outstanding customer service.
  • Work with Hospitality, Brand Marketing, and DTC Creative teams to create member-specific emails, member events, marketing materials, and exclusive packages that drive revenue, acquisition, and retention.
  • Use data insights, experience, and feedback to develop strategic Club offerings that drive increased Membership.
  • Provide Concierge services and deliver exceptional customer service to retain customers, drive additional sales, and loyalty.
  • Manage the execution of Wine Club shipments and other recurring shipments.
  • Continuously strategize and develop best-in-class Club Member benefits and offerings.
  • Assist in the development and implementation of short- and long-term marketing objectives and strategies.
  • Participate in the development and lead the execution of brand plans and tactics to deliver against agreed-upon brand and business goals.
  • Assist in the development of consumer target and positioning of brand and in the development of the brand architecture, in partnership with the Brand Manager and Consumer Insights.
  • Support the development and execution of insights-based strategic innovation plans to position the business for both short and long-term success, including project management of key innovation initiatives from ideation to successful launch.
  • Assist in the creative development process and execution of all creative assets for use across channels.
  • Assist the Brand Manager in working with international teams to ensure consistency of brand strategy and execution globally.
  • Lead day-to-day brand budget management, PO creation, and invoice processes. Ensure that dollars are allocated and spent in an efficient and effective manner within budgetary parameters.
  • Assist the Brand Manager in working with the Retail & Field Marketing teams to develop all national and local consumer promotion programming at retail in both on and off premise channels.
  • Assist the Brand Manager in the identification and development of all event marketing programming, including all national sponsorship events, charitable donations, trade-related functions, etc.
  • Participate in market visits and assist in Business Unit planning and review meetings, providing actionable insights and brand/portfolio innovation and programming ideas based on key learnings.
Requirements:
  • Strong analytical skills with a demonstrated aptitude to utilize trend analysis, syndicated and customized research, and other sources to turn data and information into actionable insights.
  • Strong financial acumen and P&L understanding.
  • Strong writing, presentation, and verbal communication skills; demonstrates ability to communicate and sell strategies and plans at all levels of the organization.
  • Experience managing complex project lists, priorities, and budgets and track record of project management with a focus on driving for results.
  • Ability to influence and persuade to gain alignment from others.
  • Excellent organizational skills, ability to prioritize, and strong project management skills.
  • Proficient PC skills (Windows, Word, Excel, PowerPoint).
  • Experience working in a CRM database.
Preferred Qualifications:
  • 1-2 years of brand management/brand marketing experience, preferably in the CPG or Beverage Alcohol industries.
  • Bachelor's Degree in a related field; or relevant experience working with luxury brands.
  • Strong Wine Knowledge, CMS or WSET certifications.
  • Passion for the wine and spirits industry, and luxury branding.
Physical Requirements/Other:
  • Able to lift 40lbs on a regular basis.
  • Work in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.
  • Must live within commutable distance to the winery in Salem, Oregon. This position will include a mix of on-site work, remote work, and some travel.
  • Must have a valid U.S. passport.