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Marketing Director

2 months ago

WinstonSalem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time
Job Title: Marketing Manager

The Marketing Manager is a key player in driving business growth through innovative marketing strategies and product development. This role requires a strong understanding of market trends, consumer behavior, and the ability to translate insights into winning concepts.

The ideal candidate will have a proven track record of seeking out new ideas, collaborating with cross-functional teams, and championing product launches. They will be responsible for evaluating ideas through our category funnel, determining sales and financial fit, and working with the Market Research team to uncover unmet consumer needs.

Responsibilities:
  • Strategic Planning: Develop and execute marketing strategies that drive business growth and revenue.
  • Product Management: Work with design and engineering to develop product specifications, and collaborate with the finance team to ensure profitability goals are aligned with company metrics.
  • Collaboration: Act as a product and brand champion, working with digital marketing, graphic design, and industrial design to maintain brand standards and update as needed.
  • Qualifications:
    • Bachelor's degree
    • 3-5 years business or marketing experience
    • Experience working in a channel or product marketing role
    • Experience in Stage Gate and/or product innovation preferred but not required
Company:

Liberty Hardware Mfg. Corp. is an equal opportunity employer and is committed to complying with all applicable laws providing equal employment opportunities.

The Company is committed to maintaining a workplace free from discrimination and harassment based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law.