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Senior FMC Insights Manager

2 months ago

WinstonSalem, North Carolina, United States British American Tobacco Full time

To fulfill our ambitious goals, we seek individuals who embody our core values daily. Become a catalyst for change.

POSITION: Senior Manager of FMC Insights

LEVEL: Mid-Senior Level

DEPARTMENT: Marketing – Insights & Foresights

LOCATION: Winston-Salem, NC

ROLE OVERVIEW AND OBJECTIVES

The Senior Manager of FMC Insights is responsible for providing strategic guidance and analytical expertise concerning consumer data assets. This role collaborates closely with teams in Insights & Foresights, Consumer Marketing, Trade Marketing, Revenue Growth Management, and Activation.

This position plays a crucial role in understanding consumer behavior within the nicotine sector, encompassing products such as Cigarettes, Vapor, and Oral items. The manager will analyze shopper behavior, consumer journeys, and attitudes to foster growth in volume and profitability. The role adds significant value by leveraging a deep understanding of the nicotine market and integrating a consumer-centric approach to align with corporate goals.

The incumbent will engage in both departmental and cross-functional initiatives and will be recognized as a mentor and source of inspiration among peers.

The role demands a consistent challenge to existing norms and a commitment to continuous improvement throughout the organization. Strong credibility and effective leadership, influencing, and presentation skills are essential.

REPORTING STRUCTURE

Reports to: Director of FMC Insights

DIRECT REPORTS N/A

KEY RELATIONSHIPS

Internal - Collaborates with Insights & Foresights, Consumer Marketing, Trade Marketing, Growth Management, and Activation teams.

External – Engages with third-party vendors such as MRI Simmons, Kantar, IRI, and Numerator.

TRAVEL REQUIREMENTS Up to 10%

KEY ACCOUNTABILITIES

  • Develops and executes primary research and analysis to deliver actionable business insights.
  • Enhances planning processes to integrate consumer insights across key organizational collaborators.
  • Identifies critical topics for in-depth analysis to support corporate objectives, including Portfolio Management, Segmentation, Consumer Profiles, and Shopper Journeys.
  • Coordinates internal and vendor resources to produce impactful analyses on designated topics.
  • Implements reporting activities to ensure timely and actionable business outcomes.
  • Seeks innovative sources to optimize consumer data integration.
  • Fosters a culture of collaboration and innovation to enhance decision-making processes.
  • Communicates findings effectively to stakeholders to facilitate informed decision-making.

IS THIS YOUR FUTURE ROLE?

  • Have you designed and analyzed consumer-focused primary research studies?
  • Have you participated in multi-category segmentation studies? What was your role?
  • What experience do you have with package testing or tracking new launch initiatives?

REQUIRED EXPERIENCE, SKILLS, AND KNOWLEDGE

  • 5+ years in consumer market research or a related field, preferably in CPG.
  • Strong analytical skills to interpret data trends and deliver actionable recommendations.
  • Ability to identify business opportunities and influence execution in Sales and Marketing.
  • Excellent collaboration skills to work cross-functionally.
  • Proficient verbal and written communication, data visualization, and presentation skills.
  • Strong storytelling capabilities with actionable recommendations.
  • Familiarity with qualitative and quantitative consumer survey methodologies.
  • Experience in vendor management and survey design.
  • Proficient in commercial tools and software such as IRI/Nielsen, Microstrategy, Word, Excel, and PowerPoint.
  • Strong technical skills in mathematics and statistics.
  • Bachelor’s Degree or equivalent experience in Market Research, Business, or a related field is preferred.

PREFERRED SKILLS

  • Experience with Tableau, Power BI, or similar tools.
  • Knowledge of statistical software such as SPSS, SAS, or R.
  • Experience with survey programming tools like Qualtrics.

ABOUT REYNOLDS AMERICAN—A MEMBER OF THE BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are dedicated to our purpose of creating A Better Tomorrow, which drives our passion for innovation. Discover what you can achieve at REYNOLDS AMERICAN.

  • Recognized as a Global Top Employer with a diverse workforce of 53,000 across over 180 markets.
  • Certified as a Great Place to Work.
  • Our brands are sold in over 200 markets, produced in 44 factories across 42 countries.
  • Established Tech Hubs focused on innovation in four strategic locations.
  • Acknowledged as a diversity leader and recipient of multiple awards for sustainability.

COMMITMENT TO DIVERSITY AND INCLUSION

If you have taken a career break for 18 months or longer and are ready to return, we welcome your application. We value the skills and experiences you bring to the workforce. Reignite your career, work flexibly, and be part of a dynamic team with opportunities for on-the-job training and development.

Collaboration, diversity, and teamwork are at the core of our operations at Reynolds American. We believe that diverse perspectives strengthen our ability to meet business objectives. Bring your unique perspective to our team.

COMPENSATION AND BENEFITS OVERVIEW

Benefits Summary

We offer a competitive compensation and benefits package, including:

  • A 401(k) plan with company matching contributions.
  • Comprehensive health and welfare benefits, including medical, dental, and vision coverage.
  • Flexible spending accounts for healthcare and dependent care expenses.
  • Employee assistance programs offering counseling services.
  • Company-paid life and accidental death insurance.
  • Tuition reimbursement and student loan support.
  • Opportunities for professional development and training.
  • Paid leave policies, including vacation and holidays.

Our organization provides a challenging and creative environment for motivated individuals seeking to advance their careers. We are committed to employing a diverse workforce and valuing different perspectives to enhance our business success.

Reynolds American and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.