Digital Marketing Manager
3 days ago
As a Digital Marketing Manager - Top of Funnel (TOF), you will be responsible for driving the company's digital marketing strategy and initiatives to reach new audiences and expand our brand's footprint across diverse product categories.
Key Responsibilities:- Develop and implement TOF digital advertising strategies in line with company objectives and industry standards.
- Identify opportunities for growth across core focus areas and stay up-to-date with the latest trends in TOF digital marketing.
- Partner with advertising agencies on campaign development for top-of-funnel activations and ensure a connected user experience from media through landing experiences.
- Manage TOF advertising budgets effectively and measure the impact of TOF campaigns on critical metrics by analyzing performance across all marketing funnel stages.
- Develop and maintain calendar(s) to ensure a pipeline of content for organic social media channels and use data to develop insights and inform future social media strategy.
- Establish, develop, and manage relationships with influencers and brand ambassadors and build a roadmap for partnership growth and expansion to support evergreen products and new product launches.
- Minimum 5 years in paid media, social media, and influencer management.
- Minimum 2 years working as a strategic lead with digital agency exposure.
- Proven track record of connecting content strategies to financial business results.
- Deep understanding of running digital marketing campaigns on social media platforms and paid advertising platforms (Meta, Google, Pinterest).
- Strong project management skills with the ability to balance short-term and long-term priorities.
- Experience presenting strategy and results to C-level teams.
Liberty Hardware is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit and is committed to complying with all applicable laws providing equal employment opportunities.
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Digital Marketing Manager
4 hours ago
Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full timeJob Title: Digital Marketing Manager - TOFAs a Digital Marketing Manager - Top of Funnel (TOF), you will be responsible for driving the company's digital marketing strategy and initiatives to reach new audiences and expand our brand's footprint across diverse product categories.Key Responsibilities:Develop and implement TOF digital advertising strategies in...
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