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Growth Marketing Manager

2 months ago

Little Ferry, United States Seeking Alpha Full time

Why we’re a great company to work for Seeking Alpha is the leading online destination for engaged investors. We have an awesome product. Our crowdsourced research and cutting-edge investing tools are helping nearly 300,000 paying subscribers exceed their financial goals. We care about work-life balance: We work primarily from home, provide lots of perks, and insist that you enjoy them. We invest in people. We consider each employee a long-term investment, and we see value in continuously nurturing and training our teammates. About The Role As a product leader at Seeking Alpha, you will play a pivotal role in driving growth for the company by focusing on how we can effectively convert our mobile traffic (web/app) into high-value subscribers. You will have end-to-end ownership over a critical part of our subscriber funnel, including the experimentation strategy, paywalls, messaging, and conversion flows. You will be responsible for optimizing the customer journey using experimentation and working with a team of talented engineers, analysts, and designers. We’re looking for someone to partner and collaborate across various internal teams, develop a deep understanding of our customers and funnels, be mobile growth-oriented, and move key metrics. The applicable salary range for this position is $110,000/yr to $140,000/yr which depends on a variety of factors including relevant experience, location, business needs, and market demand What You’ll Do Own our mobile conversion strategy, which spans multiple product offerings and channels. Contribute to the vision, strategy, and processes that allow Seeking Alpha to shift to a mobile-first approach. Manage each stage of the product development lifecycle, including ideation, hypothesis formation, development, launch, learning, and further iteration. Be obsessive about conversion rates, experimentation, and user experience. Work cross-functionally with the design, development, and data teams to execute your initiatives and iterate on them. Partner closely with the customer acquisition team to open new channels and optimize strategies based on specific channels with a mobile-first traffic source. Be super data-driven while being responsive to user feedback. What You’ll Need 5+ years of hands-on experience doing mobile growth. A strong background in investing and equity markets. Detail-oriented, along with a precise and clear communication style. Outstanding product management skills, including spec writing, mockups, and data analysis. Experience working closely with developers on a technical level. A highly collaborative, team-oriented individual who is comfortable with new situations and highly iterative projects. A strong passion for mobile growth. Working at a publisher or subscription business is strongly preferred.

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