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Event Content Programs Lead
4 months ago
CyberArk Software, Inc.
Event Content Programs Lead
Denver ,
Colorado
Apply Now
CyberArk (NASDAQ: CYBR) is the global leader in Identity Security.Centered on privileged access management, CyberArk provides the mostcomprehensive security offering for any identity - human or machine - acrossbusiness applications, distributed workforces, hybrid cloud workloads andthroughout the DevOps lifecycle. The world's leading organizations trustCyberArk to help secure their most critical assets. To learn more aboutCyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn orFaceboo
About this Role:
We're on a mission to hire a senior event professional to support the growthof CyberArk's two largest experiential programs: corporate events &CyberArk Experience Center (CEC). You'll have the opportunity to build aworld-class event content program that will deliver a highly personalizedcustomer experience and define the future of events for the next decade.
This role will be responsible for the development and execution of content forour portfolio of strategic programs (e.g., flagship, industryconferences, global kickoff, etc.) and customer meetings. You will bringa clear vision of how to elevate storytelling on a global stage, includingthe creation of unique event messaging to help us achieve our targets,engage audiences, and generate pipeline. You will also manage the contentprocess from start to finish, including industry research, themecreation, defining session types, curating all agendas, sourcingspeakers, and ensuring the delivery of all content bill of materials.
The position is a full-time role. You will report to the Head of GlobalEvents.
What you will do:
Corporate EventsOwn the content strategy and execution for all CyberArk events (20 -100,000 attendees)Define content scopes including goals and objectives (session volume,formatting, etc.) that align to each eventBring agendas to life using compelling content across our hybrid, digital,and in-person event experiencesCreate the content timeline and project plan for each program: pre,during, and post eventProject manage, oversee, and execute the launch of all content-relatedportals (e.g., Presenter Resource Center)Engage with external speaker bureaus or partners to recommend and solicittalentProvide clear and direct communications to all presenters, including onsitespeaker supportEstablish a process to oversee all elements of event content and presentationdevelopment (coach speakers)Work with cross-functional teams (corporate comm., product marketing,field marketing, etc.) to del iver effective copy and develop the contentmarketing strategy for global event campaigns to drive audience acquisitionEnsure messaging and narratives are compelling and articulate CyberArk'svision, products, and thought leadershipWrite and execute event abstracts, landing pages (agenda on eventwebsites), presentation decks and scriptsConsult with L&D leaders to create content for CyberArk's certification oracademy program(s)Own VOD and coordinate with other teams to repackage content to extend thelife of events and ROE investmentsTrack, measure and report the results on all content offerings based onattendee survey feedbackConfidently present event content plans to internal and external stakeholdersRun efficient, effective, and well-organized workshops & meetingsCreate high quality department briefs and program reportsOccasional travel (up to 20%) to CyberArk's globa l offices and events
CyberArk Experience Center(s)Partner with senior stakeholders (sales, customer success, product,marketing) to create enablement materialsDevelop standard (and sometimes bespoke) agendas that drive adoption ofCyberArk servicesBuild a robust and diverse speaker database
What you need to succeed:10+ years of experience in a content management roleBachelor's degree in business, marketing, broadcast journalism,project managemen , or related fieldProficient in creating content for different event formats - hybrid,digital, and in-personAccustomed to work on a global team across multiple time zonesExemplary copywriting along with strong verbal communication, interpersonaland listening skillsStrong project, expense, change management, and time management skillsAbility to manage and inspire others at all levels - training and coachingteams and executives at various levelsComfortable dealing with ambiguity, shifting priorities and the occasionalabrupt changeKnowledge of event and mobile app platforms (e.g., RainFocus, etc.)Expert in audience analytics, audience development, and the ability tolearn from dataHighly collaborative, detailed-o riented, well organized, energetic,positive and results drivenCapacity and willingness to invest longer hours (during peak event seasons)Extensive knowledge of current events, B2B trends, and industry metrics/ best practices
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