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Lead Financial Content Strategist

2 months ago

Denver, Colorado, United States GOBankingRates Full time
Position Overview

We are a leading personal finance news and features platform committed to empowering our audience to achieve their financial aspirations.

Our website offers a wealth of information, from money-saving strategies to investment guidance, ensuring our readers can turn their financial objectives into tangible achievements. Our content is frequently highlighted by major media outlets, including MSN, Yahoo, FOX Business, CNBC, Business Insider, and USA Today, among others. We excel at connecting consumers with the financial products and institutions that align with their needs.

What Makes This Role Unique?

We are in search of a talented Financial Writer to enhance our vibrant team. The successful candidate will possess a strong background in crafting high-quality financial articles that are optimized for search engines. This position demands a meticulous individual with a deep understanding of SEO, content strategy, and the ability to interpret and utilize data from analytics tools. The Senior Financial Writer will be tasked with generating a substantial volume of content, promoting it through diverse channels, and collaborating with internal teams to expand our audience reach.

Your Impact on Our Success:

  • Enhance the search visibility and traffic of our content by implementing SEO best practices.
  • Produce an average of 10-20 pieces of premium financial content weekly, targeting high-intent audiences by applying your expertise in SEO, content optimization, and strategic content development.
  • Analyze data from analytics tools to derive actionable insights for editorial decisions.
  • Collaborate with the outreach team to ensure exceptional content is promoted by authoritative sources and experts.
  • Manage content creation in our content management system and maintain accurate tracking of relevant information.
  • Work alongside SEO specialists to ensure your content is effectively optimized and aligns with user intent.
  • Promptly address updates and revisions to content based on feedback from internal stakeholders and clients.
  • Disseminate content across social media platforms and engage with high-profile contacts and interview sources.
  • Support the editorial team and collaborate with the broader content team as needed.

What You Bring to the Table:

  • A minimum of 5 years of experience producing at least 10 pieces of content weekly in a fast-paced environment.
  • A Bachelor's degree in Journalism, Communications, Marketing, Finance, or a related discipline.
  • In-depth knowledge of SEO best practices, content creation with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), and current industry trends.
  • A strong portfolio showcasing exceptional writing skills and SEO capabilities.
  • Proficiency in content management systems and analytics tools.
  • Ability to work both independently and collaboratively.
  • A goal-oriented mindset, demonstrating commitment and resilience in achieving personal and team success.
  • Demonstrated expertise in a specific area of personal finance is a significant advantage.

Compensation and Benefits:

The salary range for this position is $90,000-$120,000 annually, based on relevant knowledge, skills, experience, and location.

  • Competitive salary with excellent opportunities for growth; we value leadership, initiative, creativity, and passion within our team.
  • Comprehensive medical, dental, and vision plans with substantial employer contributions.
  • Paid maternity and paternity leave programs.
  • Generous paid vacation, sick days, and holidays.
  • Company-sponsored funding for external training and conferences to enhance your skills.
  • Contributions towards student loan debt payments after one year of employment.
  • 401(k) plan with immediate employee contribution eligibility; after one year, we match contributions up to 4% of your salary.

Our Commitment to a Positive Work Environment:

We recognize the importance of adapting to the evolving work landscape and are dedicated to ensuring our team feels safe, balanced, and connected. We prioritize providing our teams with the best resources and tools to navigate the virtual work environment. Our approach includes innovative ways to celebrate and engage with each other, maintaining a strong company culture.

Remote Work and Team Engagement:

  • Our teams are currently working remotely, with options available for those who prefer an office environment.
  • We utilize various tools and resources to keep our team connected across North America (JIRA, Trello, Slack, Zoom, etc.).
  • To foster community engagement, we host virtual team-building events on a regular basis.
  • We offer weekly virtual fitness classes, such as yoga, to promote wellness and balance.
  • Our team members participate in socially distanced philanthropic events quarterly to support local communities.
  • We are committed to maintaining consistent and transparent communication to keep everyone informed and engaged on our path to success.

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.