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Digital Content Specialist

2 months ago

Denver, United States TBWA\Chiat\Day Full time

We offer a pay-for-performance compensation program including bonuses for all employees and a competitive benefits package. See here for a high-level overview of our benefits package and bonus offerings. General Purpose of the Position Develops, coordinates and distributes informational and promotional releases to members and prospective members to encourage participation in credit union programs. This position is directly involved in the writing, design, layout and publication of timely marketing materials, e-communications and other messages of the credit union. ESSENTIAL DUTIES AND RESPONSIBILITIES (includes the following). May perform other duties as requested or assigned. Manages and/or assists marketing projects and programs (including events, website, campaigns, internal requests and branch marketing) by assisting in the creation of marketing materials and filtering incoming marketing requests and opportunities. This includes managing and collaborating with outside vendors, project production, copywriting, printing and distribution. Writes copy for website, emails, newsletters, brochures and other communications to advertise existing and new credit union products and programs that reflects our brand. Supports staff is awareness of all marketing efforts by updating and maintaining the Intranet (Atlas) with accurate information and collateral. Produces website content and assists in content creation for social media accounts. Supports the development and execution of data-informed content strategies by assisting with the measurement and reporting on the performance of content across all digital channels using analytics tools and recommending and implementing improvements to increase engagement and conversions. Is responsible for the independent planning, execution, and delivery of assigned regular occurring tasks. These tasks include but are not limited to, search engine optimization, website reviews, social media content, and statement inserts. Consults and collaborates with vendors, members, staff and other officials to develop marketing ideas and needs. Gathers information pertinent to planning and execution of marketing functions and promotional campaigns. Helps convey this information to appropriate stakeholders. Assists in the marketing research and development of new products. Represents the credit union at community events to promote products and services. Provides excellent service by demonstrating courtesy and personal concern for members and co‑workers needs and follows‑up to ensure those needs are met. Assists leadership with special projects and duties as assigned. Adhere to all Federal and State laws and regulations applicable to the credit union, including the Bank Secrecy Act and OFAC. Requirements EDUCATION AND EXPERIENCE Bachelor's degree (B.A.) from an accredited four (4) year college or university, plus 3-5 years of additional experience in a related field or any equivalent combination of education and/or experience. Traditional or digital marketing, copywriting, and content creation experience in an advertising or promotional environment. Experience using email campaign programs, social media platforms and HTML. Drupal knowledge is a plus. OTHER SKILLS AND ABILITIES Proficient with Microsoft Office Suite. Excellent organizational and project management skills and an ability to prioritize within a multi-tasked environment. Ability to perform and apply design skills across multiple channels including web, traditional and digital. Also, an understanding of how typography, layout, color and images impact design. Ability to apply verbal and interpersonal skills that develop member confidence, respect and trust in Credit Union of Colorado and develop cooperative relationships with all levels of people throughout the organization. PHYSICAL DEMANDS While performing the duties of this job, the employee is typically required to sit for long periods. The employee continually is required to talk or hear. The employee is occasionally required to stand, walk, stoop and reach with hands and arms. The employee will occasionally lift and/or move up to [10] pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. [Limited travel required to visit CU locations as needed.] Core Competencies MEMBER FOCUSED Creates trust by building relationships and actively discovers the right solutions for Members and peers; understands that the credit union exists as a result of Member trust and loyalty in the organization and employees; is passionate and dedicated to meeting the expectations and requirements of internal and external Members. COOPERATION AND TEAMWORK Relates well to all kinds of people; builds appropriate rapport; works harmoniously with others; uses and understands diplomacy and tact; encourages collaboration; seeks opinions; is candid with peers; values working relationships. Readily puts in extra effort to accomplish important tasks. DECISION QUALITY Understands the member’s best interest is first; demonstrates decisions which are based on creating the best possible outcome for the member; makes decisions based on a mixture of analysis, wisdom, experience, and judgment; most recommendations and decisions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions. PROBLEM SOLVING Uses rigorous logic and methods to solve difficult problems creating effective solutions; is resilient and will own the solution and the problem; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers. ACTION ORIENTED Pushes self and others to achieve the best possible results for the Member, organization and employees; proactively seeks out opportunities; raises hand, rather than waits to be asked; not fearful of acting with a minimum of planning; understands that it’s OK to make a mistake (fail forward). ADAPTABLE Learns on the fly; is a relentless, versatile and an active learner; open to change; can learn new skills and knowledge; analyzes both successes and failures for opportunities to improve; understands that different situations and levels may call for different skills and approaches; works to deploy strengths; works on compensating for weaknesses and limits. INNOVATION A cultural mindset that supports new ideas, fosters experimentation and drives continuous improvement to deliver member value. Combines and brings forward ideas in unique ways to make connections between disparate ideas; willingness to explore different lines of thought and suggestions and try new ideas through experimentation, views situations from multiple perspectives; brainstorms multiple approaches/solutions to benefit members. Credit Union of Colorado is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. #J-18808-Ljbffr