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Digital Advertising Campaign Manager- B2B/SaaS
2 months ago
Digital Advertising Campaign Manager- B2B/SaaS (Remote)
Location:
Remote
Salary:
$72/hr (Weekly pay + benefits)
Duration:
12-month contract
Working Hours:
Full-time, Monday to Friday (Must work EST or CST)
Job Brief:
Our client is a rapidly growing technology company that is revolutionizing transactional tax compliance by providing cloud-based automation solutions. The team is collaborative, driven, and focused on business growth and success. As a Digital Advertising Manager, you will be responsible for developing and managing display & paid social campaigns for the global suite of products. You will collaborate with internal teams to exceed growth goals through optimization and go-to-market strategies.
Duties:
Own the performance of display and paid social marketing channels across multiple products and business units
Lead the day-to-day supervision and management of paid social and display accounts, including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and goal achievement
Work cross-functionally to develop campaign strategies and implement display & paid social campaigns
Present innovative ideas to improve marketing efficiencies
Build, test, and optimize campaigns on major platforms like LinkedIn, Facebook, Twitter, and Google Ads
Measure, report, and analyze campaign performance against goals; optimize key metrics
Monitor and manage advertising budgets
Create and share performance reports with internal teams
Ideate creative advertising campaigns & messaging tests
Stay updated with digital advertising industry trends
Develop program reporting, dashboards, and analyses to monitor performance
Requirements:
BA/BS in marketing or equivalent experience
5-12 years of experience managing digital campaigns for B2B-focused SaaS organizations
Experience with B2B digital marketing campaigns and LinkedIn profile
Ability to create, execute, and monitor a paid digital strategy
Expertise in Facebook Ads, LinkedIn Ads, Twitter Ads, and Google Ads
Experience with Salesforce, Tableau, and Campaign Manager/DV 360 is preferred
Strong analytical skills and experience with data manipulation
Proficiency in MS Excel and A/B testing
Excellent communication, project management, and collaboration skills
Ability to work independently and thrive in a fast-paced environment
Highly organized with strong attention to detail
Please send your resume. Thank you
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
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