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Senior Marketing Specialist

4 months ago

Walnut Creek, United States Pentasia Full time

About the Opportunity:

A marketing agency that works with clients in the gaming industry (casino, sports betting, and lottery) is looking to add someone to the team that will focus on user acquisition. This is a role that is needed to support the strong growth the company has had over the past few years. The position is going to utilize paid social media ads to grow their client's mobile platforms.

The role is hybrid, with two days a week in-office. If you have experience in paid social media ads, then keep reading

Responsibilities:

  • Launch user acquisition campaigns in a systematic manner
  • Data analyses and ad-hoc reporting that drives user acquisition
  • Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD
  • Focus on user acquisition campaigns across social media sites
  • Continuously test new concepts and creatives while running A/B tests
  • Reporting: be on top of your campaign data daily and make sure to provide reporting What you will need

What you will need:

  • 1+ years of experience in a similar role
  • Desire to have a career in the mobile advertising space
  • Creative problem-solving acumen, analytical rigor to verify or invalidate assumptions
  • Hands-on experience with Facebook Ads and/or Google Ads is a plus
  • Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
  • Direct previous experience in mobile user acquisition is a plus, but not a requirement
  • An interest in casinos/sports betting